{"id":1423,"date":"2015-02-09T09:30:44","date_gmt":"2015-02-09T07:30:44","guid":{"rendered":"https:\/\/blogautosphere.creatic-agency.fr\/cinquante-nuances-de-grey-et-presque-autant-de-audi\/"},"modified":"2022-11-22T11:16:14","modified_gmt":"2022-11-22T09:16:14","slug":"cinquante-nuances-de-grey-et-presque-autant-de-audi","status":"publish","type":"post","link":"https:\/\/www.autosphere.fr\/blog\/cinquante-nuances-de-grey-et-presque-autant-de-audi\/","title":{"rendered":"Cinquante nuances de Grey et presque autant de Audi"},"content":{"rendered":"<div class=\"custom-post-container\">\n<p style=\"text-align: justify;\">Partenaire de l\u2019adaptation cin\u00e9matographique de \u00ab <em style=\"background-color: initial;\">Cinquante nuances de Grey <\/em>\u00bb, dont le premier volet sort ces jours-ci en salle, Audi a mis d\u2019importants moyens afin d\u2019appara\u00eetre dans le film, mais aussi pour communiquer autour du film.<\/p>\n<p style=\"text-align: justify;\">D\u2019ici mercredi (11 f\u00e9vrier), jour de sortie du premier opus de la trilogie, on n\u2019entendra parler que de ce titre : \u00ab <em>Cinquante nuances de Grey<\/em> \u00bb. N\u2019ayant pas lu les livres d\u2019Erika Leonard James (100 millions d\u2019exemplaires vendus dans le monde en cumulant versions papiers et \u00e9lectroniques), je ne m\u2019aventurerai pas sur la grande question d\u2019une adaptation au cin\u00e9ma d\u2019un roman \u00e0 succ\u00e8s. Par contre, ce qui saute au yeux, c\u2019est que Audi profite de ce succ\u00e8s pour communiquer un peu diff\u00e9remment en s\u2019adressant \u00e0 un public essentiellement f\u00e9minin.<\/p>\n<p style=\"text-align: justify;\">Dans ce premier film, la firme aux anneaux est tr\u00e8s pr\u00e9sente : A3, Q7, S7, S8 et R8 V10 Spyder ! Un placement produit imposant et impeccable pour un film qui devrait \u00eatre tr\u00e8s majoritairement vu par un public f\u00e9minin. Un ciblage sp\u00e9cifique qui permet de rappeler qu\u2019un client sur deux est une cliente.<\/p>\n<p style=\"text-align: justify;\">Et ce n\u2019est parce que l&#8217;on est dans une atmosph\u00e8re un lourde qu\u2019on ne peut pas rire ! En effet, Audi of America a r\u00e9alis\u00e9 une parodie plus bien sentie de \u00ab<em> Fifty Shades of Grey<\/em> \u00bb. La com\u00e9dienne du show Saturday Night Live, Vanessa Bayer, r\u00e9-interpr\u00eate la sc\u00e8ne de l\u2019ascenseur avec bien peu de r\u00e9ussite. C\u2019est pas faute de bonne volont\u00e9.<\/p>\n<p style=\"text-align: justify;\">&#8211;&nbsp;<a href=\"https:\/\/www.autosphere.fr\/blog\/media\/actualites\/lrautomobile-aime-les-placements-produits\/2293\/\">L&#8217;automobile aime les placements produits.<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Partenaire de l\u2019adaptation cin\u00e9matographique de \u00ab Cinquante nuances de Grey \u00bb, dont le premier volet sort ces jours-ci en salle, Audi a mis d\u2019importants moyens afin d\u2019appara\u00eetre dans le film, mais aussi pour communiquer autour du film. D\u2019ici mercredi (11 f\u00e9vrier), jour de sortie du premier opus de la trilogie, on n\u2019entendra parler que de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"marque":[51],"class_list":["post-1423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","marque-audi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cinquante nuances de Grey et presque autant de Audi - Blog Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autosphere.fr\/blog\/cinquante-nuances-de-grey-et-presque-autant-de-audi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cinquante nuances de Grey et presque autant de Audi - Blog Autosphere\" \/>\n<meta property=\"og:description\" content=\"Partenaire de l\u2019adaptation cin\u00e9matographique de \u00ab Cinquante nuances de Grey \u00bb, dont le premier volet sort ces jours-ci en salle, Audi a mis d\u2019importants moyens afin d\u2019appara\u00eetre dans le film, mais aussi pour communiquer autour du film. D\u2019ici mercredi (11 f\u00e9vrier), jour de sortie du premier opus de la trilogie, on n\u2019entendra parler que de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.autosphere.fr\/blog\/cinquante-nuances-de-grey-et-presque-autant-de-audi\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-09T07:30:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-22T09:16:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/78298327d9bd3cac9189da997ac35edd.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"210\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Florent CHEDOZEAU\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florent CHEDOZEAU\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cinquante nuances de Grey et presque autant de Audi - Blog Autosphere","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.autosphere.fr\/blog\/cinquante-nuances-de-grey-et-presque-autant-de-audi\/","og_locale":"fr_FR","og_type":"article","og_title":"Cinquante nuances de Grey et presque autant de Audi - Blog Autosphere","og_description":"Partenaire de l\u2019adaptation cin\u00e9matographique de \u00ab Cinquante nuances de Grey \u00bb, dont le premier volet sort ces jours-ci en salle, Audi a mis d\u2019importants moyens afin d\u2019appara\u00eetre dans le film, mais aussi pour communiquer autour du film. 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