{"id":1448,"date":"2015-03-15T21:13:12","date_gmt":"2015-03-15T19:13:12","guid":{"rendered":"https:\/\/blogautosphere.creatic-agency.fr\/toyota-nouveau-top-partner-du-cio\/"},"modified":"2022-11-22T11:16:15","modified_gmt":"2022-11-22T09:16:15","slug":"toyota-nouveau-top-partner-du-cio","status":"publish","type":"post","link":"https:\/\/www.autosphere.fr\/blog\/toyota-nouveau-top-partner-du-cio\/","title":{"rendered":"Toyota nouveau Top Partner du CIO"},"content":{"rendered":"<div class=\"custom-post-container\">\n<p style=\"text-align: justify;\">Pour la premi\u00e8re fois de l\u2019Histoire de l\u2019Olympisme, un constructeur automobile devient Top Partner du Comit\u00e9 International Olympique (CIO). Ce constructeur, c\u2019est Toyota ! Un partenariat sign\u00e9 dans la perspective des Jeux d\u2019\u00e9t\u00e9 de 2020 qui se d\u00e9rouleront \u00e0 Tokyo.<\/p>\n<p style=\"text-align: justify;\">Les constructeurs automobiles cherchent plus que jamais \u00e0 se donner de la visibilit\u00e9 au-del\u00e0 de leurs produits. Pour cela, deux grands moyens existent : La comp\u00e9tition et le sponsoring. Les constructeurs les plus puissants n\u2019h\u00e9sitent pas \u00e0 faire les deux. Mais si Toyota est pr\u00e9sent en sport automobile par l\u2019endurance et bient\u00f4t le WRC, il restait \u00e0 la firme japonaise de se doter d\u2019un important vecteur de communication par le sponsoring. Et si l\u2019on pensait que Nissan avait r\u00e9ussi un coup de ma\u00eetre en s\u2019associant \u00e0 la&nbsp;<a href=\"https:\/\/www.autosphere.fr\/blog\/media\/actualites\/nissan-sroffre-une-visibilite-internationale-avec-la-ligue-des-champions\/223\/\" target=\"_blank\" rel=\"noopener\">Ligue des Champions<\/a>, la plus prestigieuse comp\u00e9tition de football de clubs, l\u2019annonce du partenariat entre Toyota et le CIO est tout simplement le plus important jamais vu dans le secteur automobile. En effet, aucun constructeur automobile ne s\u2019\u00e9tait \u00e0 se point impliqu\u00e9 aupr\u00e8s du CIO en devenant Top Partner. Si aucun chiffre n\u2019a \u00e9t\u00e9 confirm\u00e9, la presse nippone rapporte que le contrat de 8 ans aurait \u00e9t\u00e9 sign\u00e9 contre 835 millions de dollars (797 millions d\u2019euros). De quoi plus amplement comprendre pourquoi les autres Top Partners du CIO sont si imposants : Coca-Cola, McDonald\u2019s, P&#038;G, Samsung, Visa, GE\u2026<\/p>\n<h2>Seulement de la visibilit\u00e9 ?<\/h2>\n<p style=\"text-align: justify;\">En marge de l\u2019annonce du partenariat faite \u00e0 Tokyo en fin de semaine derni\u00e8re par le pr\u00e9sident du CIO (Thomas Bach) et le Pr\u00e9sident de Toyota (Akio Toyoda), des explications ont \u00e9t\u00e9 fournies par ce dernier : \u00ab<em> Toyota est le leader mondial dans le domaine de l\u2019innovation et de la mobilit\u00e9 et ce partenariat traduit un solide engagement envers le CIO et le mouvement olympique\u2026 Cet accord t\u00e9moigne de la force de la marque olympique au niveau mondial et de l\u2019attrait que repr\u00e9sente une association avec le Mouvement Olympique <\/em>\u00bb. Concr\u00e8tement, l\u2019accord porte sur la fourniture de solutions de mobilit\u00e9 pour les 8 prochaines ann\u00e9es (en plus des Jeux de Tokyo en 2020) ainsi que sur l\u2019utilisation des droits marketing de l\u2019olympisme (les 5 anneaux) avec effet imm\u00e9diat au Japon. Toyota apparaitra \u00e9galement d\u00e8s l\u2019ann\u00e9e prochaine \u00e0 Rio mais aussi \u00e0 Pyeongchang (Cor\u00e9e du Sud en  2018) ainsi que lors des olympiades de 2022 et 2024 qui ne sont pas encore attribu\u00e9es.&nbsp;<\/p>\n<p style=\"text-align: justify;\">Si rien n&#8217;a \u00e9t\u00e9 pr\u00e9cis\u00e9 lors de l&#8217;annonce du partenariat, il y a \u00e9galement fort \u00e0 parier que Toyota profitera, notamment des Jeux de Tokyo, pour mettre en valeur toutes ses innovations technologiques au coeur m\u00eame du village olympique.&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour la premi\u00e8re fois de l\u2019Histoire de l\u2019Olympisme, un constructeur automobile devient Top Partner du Comit\u00e9 International Olympique (CIO). Ce constructeur, c\u2019est Toyota ! Un partenariat sign\u00e9 dans la perspective des Jeux d\u2019\u00e9t\u00e9 de 2020 qui se d\u00e9rouleront \u00e0 Tokyo. Les constructeurs automobiles cherchent plus que jamais \u00e0 se donner de la visibilit\u00e9 au-del\u00e0 de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"marque":[56],"class_list":["post-1448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","marque-toyota"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toyota nouveau Top Partner du CIO - Blog Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autosphere.fr\/blog\/toyota-nouveau-top-partner-du-cio\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota nouveau Top Partner du CIO - Blog Autosphere\" \/>\n<meta property=\"og:description\" content=\"Pour la premi\u00e8re fois de l\u2019Histoire de l\u2019Olympisme, un constructeur automobile devient Top Partner du Comit\u00e9 International Olympique (CIO). Ce constructeur, c\u2019est Toyota ! Un partenariat sign\u00e9 dans la perspective des Jeux d\u2019\u00e9t\u00e9 de 2020 qui se d\u00e9rouleront \u00e0 Tokyo. 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