{"id":1730,"date":"2015-10-14T08:58:31","date_gmt":"2015-10-14T06:58:31","guid":{"rendered":"https:\/\/blogautosphere.creatic-agency.fr\/les-nouvelles-strategies-de-volkswagen\/"},"modified":"2022-11-22T11:16:21","modified_gmt":"2022-11-22T09:16:21","slug":"les-nouvelles-strategies-de-volkswagen","status":"publish","type":"post","link":"https:\/\/www.autosphere.fr\/blog\/les-nouvelles-strategies-de-volkswagen\/","title":{"rendered":"Les nouvelles strat\u00e9gies de Volkswagen"},"content":{"rendered":"<div class=\"custom-post-container\">\n<p style=\"text-align: justify;\">Apr\u00e8s la temp\u00eate du Diesel Gate et le tumulte des d\u00e9missions, le nouveau directoire de Volkswagen s\u2019est remis en ordre de marche avec de nouvelles orientations strat\u00e9giques.<\/p>\n<p style=\"text-align: justify;\">Pr\u00e9sident de Volkswagen (la marque), Herbert Diess a annonc\u00e9 hier les nouvelles strat\u00e9gies de Volkswagen autour de trois th\u00e9matiques rassembl\u00e9es en cette d\u00e9claration : \u00ab <em>La marque Volkswagen se repositionne en pr\u00e9vision de l\u2019avenir. Nous devenons plus efficients, nous nous recentrons sur notre gamme de produits et le coeur de nos technologies et nous ouvrons la voie \u00e0 des technologies d\u2019avenir en acc\u00e9l\u00e9rant le programme d\u2019efficience<\/em> \u00bb. Comprenez  : R\u00e9-orientation de la strat\u00e9gie diesel, d\u00e9veloppement d\u2019une matrice \u00e9lectrique (MEB) et acc\u00e9l\u00e9ration du programme d\u2019efficience.<\/p>\n<h2 style=\"text-align: justify;\">Syst\u00e9matisation des moteurs diesel avec SCR et AdBlue<\/h2>\n<p style=\"text-align: justify;\">Si les m\u00e9caniques diesel Euro 6 ne sont pas concern\u00e9es par l\u2019affaire du logiciel tricheur, Volkswagen entend syst\u00e9matiser les technologies SCR* et AdBlue** pour ses m\u00e9caniques diesel en Europe comme en Am\u00e9rique du Nord. L\u00e0 o\u00f9 les l\u00e9gislations sont les plus contraignantes et si l\u2019on part du principe que Volkswagen commercialise peu de diesel au Japon, m\u00e9caniques quasi interdites dans les centre-villes.<\/p>\n<p style=\"text-align: justify;\">Afin de parvenir \u00e0 cet objectif, Volkswagen g\u00e9n\u00e9ralisera davantage encore la plate-forme MQB sur l\u2019ensemble du groupe (inaugur\u00e9e avec la Golf VII) en y int\u00e9grant le d\u00e9veloppement de v\u00e9hicules \u00e9lectriques et hybrides rechargeables sur une gamme \u00e9largie avec une ambition d\u2019autonomie de 300 km. Une strat\u00e9gie qui semble davantage acc\u00e9l\u00e9r\u00e9e qu\u2019imagin\u00e9e en 3 semaines.<\/p>\n<h2 style=\"text-align: justify;\">Matrice \u00e9lectrique MEB<\/h2>\n<p style=\"text-align: justify;\">Afin d\u2019accompagner le d\u00e9veloppement de la gamme \u00e9lectrique, Volkswagen annonce l\u2019av\u00e8nement d\u2019une matrice \u00e9lectrique d\u00e9nomm\u00e9e MEB (pour Modularer Elektrish Baukasten). Un ensemble de composants \u00e9lectroniques comme techniques standardis\u00e9s qui serviront \u00e0 l\u2019ensemble des mod\u00e8les \u00e9lectriques et hybrides du groupe. La gamme utilitaire est \u00e9galement concern\u00e9e selon le communiqu\u00e9 de Volkswagen. Un symbole fort sortira de ces innovations : La nouvelle g\u00e9n\u00e9ration de Phaeton. Le vaisseau amiral de la marque est d\u2019ores et d\u00e9j\u00e0 promis comme \u00e9lectrique.<\/p>\n<h2 style=\"text-align: justify;\">Programme d\u2019efficience<\/h2>\n<p style=\"text-align: justify;\">Il apparait de ces orientations que si Volkswagen cherche \u00e0 reconqu\u00e9rir une nouvelle image en jouant sur l\u2019efficience des m\u00e9caniques, l\u2019efficience se concr\u00e9tisera \u00e9galement dans le train de vie de Volkswagen. Un milliard d\u2019euros d\u2019investissement sera \u00e9conomis\u00e9 chaque ann\u00e9e alors que Volkswagen a annonc\u00e9 en 2014 un plan d\u2019investissement de&nbsp;<a href=\"http:\/\/www.lesechos.fr\/21\/11\/2014\/lesechos.fr\/0203957100017_volswagen-va-investir-85-milliards-d-euros-dans-les-cinq-ans-qui-viennent.htm\" target=\"_blank\" rel=\"noopener\">85,6 milliards d\u2019euros sur 5 ans<\/a>. Difficile de parler d\u2019aust\u00e9rit\u00e9.<\/p>\n<p style=\"text-align: justify;\">* La technologie SCR ou Selective Catalytic Reduction convertit les oxydes d\u2019azote en vapeur d\u2019eau et azote gr\u00e2ce \u00e0 l\u2019utilisation d\u2019AdBlue.<\/p>\n<p style=\"text-align: justify;\">** L\u2019AdBlue est une solution d\u2019ur\u00e9e vers\u00e9e dans un r\u00e9servoir d\u00e9di\u00e9. Son action permet la transformation des NOx en azote.<\/p>\n<p style=\"text-align: justify;\">&#8211;&nbsp;<a href=\"https:\/\/www.autosphere.fr\/blog\/media\/actualites\/qurest-ce-qurun-cycle-drhomologation-\/7039\/\">Qu&#8217;est-ce qu&#8217;un cycle d&#8217;homologation ?<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s la temp\u00eate du Diesel Gate et le tumulte des d\u00e9missions, le nouveau directoire de Volkswagen s\u2019est remis en ordre de marche avec de nouvelles orientations strat\u00e9giques. Pr\u00e9sident de Volkswagen (la marque), Herbert Diess a annonc\u00e9 hier les nouvelles strat\u00e9gies de Volkswagen autour de trois th\u00e9matiques rassembl\u00e9es en cette d\u00e9claration : \u00ab La marque Volkswagen [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"marque":[47],"class_list":["post-1730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","marque-volkswagen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les nouvelles strat\u00e9gies de Volkswagen - Blog Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autosphere.fr\/blog\/les-nouvelles-strategies-de-volkswagen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les nouvelles strat\u00e9gies de Volkswagen - Blog Autosphere\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s la temp\u00eate du Diesel Gate et le tumulte des d\u00e9missions, le nouveau directoire de Volkswagen s\u2019est remis en ordre de marche avec de nouvelles orientations strat\u00e9giques. Pr\u00e9sident de Volkswagen (la marque), Herbert Diess a annonc\u00e9 hier les nouvelles strat\u00e9gies de Volkswagen autour de trois th\u00e9matiques rassembl\u00e9es en cette d\u00e9claration : \u00ab La marque Volkswagen [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.autosphere.fr\/blog\/les-nouvelles-strategies-de-volkswagen\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-14T06:58:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-22T09:16:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/a4512d0a2680dc7365114c8c242791ae.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"210\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Florent CHEDOZEAU\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florent CHEDOZEAU\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les nouvelles strat\u00e9gies de Volkswagen - Blog Autosphere","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.autosphere.fr\/blog\/les-nouvelles-strategies-de-volkswagen\/","og_locale":"fr_FR","og_type":"article","og_title":"Les nouvelles strat\u00e9gies de Volkswagen - Blog Autosphere","og_description":"Apr\u00e8s la temp\u00eate du Diesel Gate et le tumulte des d\u00e9missions, le nouveau directoire de Volkswagen s\u2019est remis en ordre de marche avec de nouvelles orientations strat\u00e9giques. 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