{"id":1832,"date":"2016-02-01T09:00:21","date_gmt":"2016-02-01T07:00:21","guid":{"rendered":"https:\/\/blogautosphere.creatic-agency.fr\/le-super-bowl-approche-les-constructeurs-sactivent\/"},"modified":"2022-11-22T11:16:24","modified_gmt":"2022-11-22T09:16:24","slug":"le-super-bowl-approche-les-constructeurs-sactivent","status":"publish","type":"post","link":"https:\/\/www.autosphere.fr\/blog\/le-super-bowl-approche-les-constructeurs-sactivent\/","title":{"rendered":"Le Super Bowl approche, les constructeurs s\u2019activent"},"content":{"rendered":"<div class=\"custom-post-container\">\n<p style=\"text-align: justify;\">Le 7 f\u00e9vrier, les Denver Broncos et les Carolina Panthers se disputeront le 50e Super Bowl. Un \u00ab Big Game \u00bb qui sera regard\u00e9 par 150 millions d\u2019Am\u00e9ricains. Du coup, les annonceurs jouent des coudes pour \u00eatre pr\u00e9sents, cr\u00e9atifs et spectaculaires.<\/p>\n<p style=\"text-align: justify;\">C\u2019est la grande messe du sport US et m\u00eame un lieu de passage oblig\u00e9 de la culture am\u00e9ricaine. Le jour du Super Bowl, il y a comme une atmosph\u00e8re de jour f\u00e9ri\u00e9. On organise des barbecues entre voisins, on invite les amis, on voit ses proches. Bi\u00e8re ti\u00e8de et saucisse froide sont des clich\u00e9s d\u2019un c\u00e9r\u00e9monial qui conduit \u00e0 se regrouper autour de la t\u00e9l\u00e9 et cela dure depuis 50 ans. Le Super Bowl 50 opposera les Broncos de Denver au Carolina Panthers tandis que le show de la mi-temps sera assur\u00e9 par Coldplay. Beyonc\u00e9 et Bruno Mars sont \u00e9galement annonc\u00e9s.<\/p>\n<h2>150 000\u20ac la seconde.<\/h2>\n<p style=\"text-align: justify;\">Alors que les audiences sportives subissent une certaine \u00e9rosion en Europe, le Super Bowl ne connait pas la crise ! Il y a toujours plus de monde devant la t\u00e9l\u00e9vision. R\u00e9sultat, une hausse de 11% du montant des espaces publicitaires entre 2016 et 2015 ! Concr\u00e8tement, les diffuseurs devront d\u00e9bourser 5 millions de dollars (ou 4,5 millions d\u2019euros) pour un spot de 30 secondes sur le r\u00e9seau CBS. Ce qui fait du 150 000\u20ac la seconde ! Mais bizarrement, plus c\u2019est cher, plus les annonceurs sont nombreux ! Dans le secteur automobile, ils seront pas moins de 8 constructeurs \u00e0 communiquer durant le Big Game.<\/p>\n<p style=\"text-align: justify;\">Toyota communiquera avec un spot de 90 secondes autour de la nouvelle Prius. Kia fait appel \u00e0 Christopher Walken pour vanter les m\u00e9rites de la nouvelle Optima tandis que la soci\u00e9t\u00e9 soeur, Hyundai, entamera les grandes manoeuvres autour de sa nouvelle identit\u00e9 avec un slogan&nbsp;d\u00e9bordant d\u2019humilit\u00e9&nbsp;\u00ab <em style=\"background-color: initial;\">We Make Things Better<\/em> \u00bb (Nous am\u00e9liorons les choses). Ryan Reynolds est annonc\u00e9.<\/p>\n<p style=\"text-align: justify;\">Plus surprenant, l\u2019importante offensive de MINI qui fait appel \u00e0 une dizaine de c\u00e9l\u00e9brit\u00e9s pour mettre en valeur le nouveau Clubman via la campagne&nbsp;<a href=\"http:\/\/www.miniusa.com\/content\/miniusa\/en\/why-mini\/programs-and-events\/defy-labels.html?\" target=\"_blank\" rel=\"noopener\">#DefyLabels<\/a> : De Serena Williams \u00e0 Harvey Keitel en passant par la joueuse am\u00e9ricaine et Ballon d\u2019or 2012 Abby Wambach, le rappeur T-Pain ou encore le skateboader Tony Hawk.<\/p>\n<p><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Y9XqYAzbmTI\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Autre surprise, le retour de Audi. La firme aux anneaux avait fait l\u2019impasse l\u2019an pass\u00e9 mais a annonc\u00e9 son retour lors du salon de Detroit. Honda et Acura communiqueront respectivement autour du pick-up Ridgeline et de la nouvelle ASX. Enfin, Buick a fait appel au receveur des NY Giants (Odell Beckham Jr) et la mannequin anglaise Emily Ratajkowski pour mettre en valeur le cabriolet Cascada.<\/p>\n<p style=\"text-align: justify;\">Via Automotive News<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le 7 f\u00e9vrier, les Denver Broncos et les Carolina Panthers se disputeront le 50e Super Bowl. Un \u00ab Big Game \u00bb qui sera regard\u00e9 par 150 millions d\u2019Am\u00e9ricains. Du coup, les annonceurs jouent des coudes pour \u00eatre pr\u00e9sents, cr\u00e9atifs et spectaculaires. C\u2019est la grande messe du sport US et m\u00eame un lieu de passage oblig\u00e9 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"marque":[],"class_list":["post-1832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Super Bowl approche, les constructeurs s\u2019activent - Blog Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autosphere.fr\/blog\/le-super-bowl-approche-les-constructeurs-sactivent\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Super Bowl approche, les constructeurs s\u2019activent - Blog Autosphere\" \/>\n<meta property=\"og:description\" content=\"Le 7 f\u00e9vrier, les Denver Broncos et les Carolina Panthers se disputeront le 50e Super Bowl. Un \u00ab Big Game \u00bb qui sera regard\u00e9 par 150 millions d\u2019Am\u00e9ricains. Du coup, les annonceurs jouent des coudes pour \u00eatre pr\u00e9sents, cr\u00e9atifs et spectaculaires. 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