{"id":1949,"date":"2016-05-31T13:29:52","date_gmt":"2016-05-31T11:29:52","guid":{"rendered":"https:\/\/blogautosphere.creatic-agency.fr\/avec-zlatan-ibrahimovic-volvo-sincruste-a-leuro-2016\/"},"modified":"2022-11-22T11:16:26","modified_gmt":"2022-11-22T09:16:26","slug":"avec-zlatan-ibrahimovic-volvo-sincruste-a-leuro-2016","status":"publish","type":"post","link":"https:\/\/www.autosphere.fr\/blog\/avec-zlatan-ibrahimovic-volvo-sincruste-a-leuro-2016\/","title":{"rendered":"Avec Zlatan Ibrahimovic, Volvo s\u2019incruste \u00e0 l\u2019Euro 2016"},"content":{"rendered":"<div class=\"custom-post-container\">\n<p style=\"text-align: justify;\">Volvo profite des adieux de la star du PSG pour nous pr\u00e9senter une jolie publicit\u00e9 pour la V90 sous fond d\u2019Euro 2016.<\/p>\n<p style=\"text-align: justify;\">C\u2019est l\u2019une des missions les plus importantes pour l\u2019UEFA en marge de l\u2019Euro 2016, veiller au marketing d\u2019embuscade (ou ambush marketing). Th\u00e9oriquement, cela revient \u00e0 faire la chasse aux marques qui tentent de s\u2019associer \u00e0 la comp\u00e9tition alors qu\u2019elles ne sont pas partenaires. Concr\u00e8tement cela revient \u00e0 faire condamner des brasseries aux abords des stades qu\u2019il y&#8217;a un happy hour durant les matchs\u2026 Cela dit, les experts de Nyon vont avoir d\u2019autres chats \u00e0 fouetter avec la toute derni\u00e8re publicit\u00e9 de Volvo pour le break V90. S\u2019il s\u2019agit d\u2019une belle oeuvre visuelle (de 3 minutes et 20 secondes pour cette seule premi\u00e8re partie baptis\u00e9e Prologue) dans laquelle Zlatan Ibrahimovic revient, en toute modestie \u00e9videmment, sur sa carri\u00e8re en se baladant dans son appartement et dans Paris, Kia et Hyundai (partenaires officiels) ne manqueront pas de relever dans le film, qu\u2019en ce mois de juin arrivant, les rues sont peupl\u00e9es de supporters qui se rendent au stade. Ce dernier ressemblant vaguement au stade de France apr\u00e8s un important lifting cosm\u00e9tique. <\/p>\n<h2>Que r\u00e9pond-t-on chez Volvo ?<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/9d644fca94a3d645ce8b8efff8e63bca.jpg\"><\/p>\n<p style=\"text-align: justify;\">En 2014 d\u00e9j\u00e0, Volvo Cars et Zlatan Ibrahimovic collaboraient dans une campagne faisant l\u2019\u00e9loge des grands espaces, de la simplicit\u00e9 et de l\u2019hymne national su\u00e9dois. Dans cette publicit\u00e9 pr\u00e9vue pour \u00eatre diffus\u00e9e durant l\u2019Euro 2016, l\u2019id\u00e9e est de faire \u00ab <em>une ode \u00e0 l\u2019ind\u00e9pendance d\u2019esprit, au pouvoir que conf\u00e8re la capacit\u00e9 de penser autrement <\/em>\u00bb a d\u00e9clar\u00e9 Andres Gustaffson, le vice-pr\u00e9sident senior Europe, Moyen Orient et Afrique de Volvo Car Group. Et d\u2019ajouter : \u00ab<em> Nous n\u2019en sommes pas arriv\u00e9s o\u00f9 nous en sommes en nous contentant de faire comme tout le monde<\/em> \u00bb. Il est vrai que pour un constructeur automobile, s\u2019associer au football c\u2019est vraiment ne pas faire comme les autres\u2026&nbsp;<\/p>\n<p style=\"text-align: justify;\">En moins de 24 heures, la vid\u00e9o a d\u00e9j\u00e0 \u00e9t\u00e9 vue 500 000 fois.<\/p>\n<p style=\"text-align: justify;\">&#8211;&nbsp;<a href=\"https:\/\/www.autosphere.fr\/blog\/recherche\/index\/index\/index\/football\/1\/\">La th\u00e9matique football et voiture est \u00e0 retrouver par ici<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Volvo profite des adieux de la star du PSG pour nous pr\u00e9senter une jolie publicit\u00e9 pour la V90 sous fond d\u2019Euro 2016. C\u2019est l\u2019une des missions les plus importantes pour l\u2019UEFA en marge de l\u2019Euro 2016, veiller au marketing d\u2019embuscade (ou ambush marketing). Th\u00e9oriquement, cela revient \u00e0 faire la chasse aux marques qui tentent de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"marque":[71],"class_list":["post-1949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","marque-volvo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Avec Zlatan Ibrahimovic, Volvo s\u2019incruste \u00e0 l\u2019Euro 2016 - Blog Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autosphere.fr\/blog\/avec-zlatan-ibrahimovic-volvo-sincruste-a-leuro-2016\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avec Zlatan Ibrahimovic, Volvo s\u2019incruste \u00e0 l\u2019Euro 2016 - Blog Autosphere\" \/>\n<meta property=\"og:description\" content=\"Volvo profite des adieux de la star du PSG pour nous pr\u00e9senter une jolie publicit\u00e9 pour la V90 sous fond d\u2019Euro 2016. C\u2019est l\u2019une des missions les plus importantes pour l\u2019UEFA en marge de l\u2019Euro 2016, veiller au marketing d\u2019embuscade (ou ambush marketing). Th\u00e9oriquement, cela revient \u00e0 faire la chasse aux marques qui tentent de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.autosphere.fr\/blog\/avec-zlatan-ibrahimovic-volvo-sincruste-a-leuro-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-31T11:29:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-22T09:16:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/8f14bddaf34cb5d7cab36b7d05e16e1a.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"210\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Florent CHEDOZEAU\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florent CHEDOZEAU\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Avec Zlatan Ibrahimovic, Volvo s\u2019incruste \u00e0 l\u2019Euro 2016 - Blog Autosphere","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.autosphere.fr\/blog\/avec-zlatan-ibrahimovic-volvo-sincruste-a-leuro-2016\/","og_locale":"fr_FR","og_type":"article","og_title":"Avec Zlatan Ibrahimovic, Volvo s\u2019incruste \u00e0 l\u2019Euro 2016 - Blog Autosphere","og_description":"Volvo profite des adieux de la star du PSG pour nous pr\u00e9senter une jolie publicit\u00e9 pour la V90 sous fond d\u2019Euro 2016. 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