{"id":2116,"date":"2016-10-18T13:36:35","date_gmt":"2016-10-18T11:36:35","guid":{"rendered":"https:\/\/blogautosphere.creatic-agency.fr\/le-positionnement-de-citroen-eclairci\/"},"modified":"2022-11-22T11:16:30","modified_gmt":"2022-11-22T09:16:30","slug":"le-positionnement-de-citroen-eclairci","status":"publish","type":"post","link":"https:\/\/www.autosphere.fr\/blog\/le-positionnement-de-citroen-eclairci\/","title":{"rendered":"Le positionnement de Citro\u00ebn \u00e9clairci"},"content":{"rendered":"<div class=\"custom-post-container\">\n<p style=\"text-align: justify;\">En d\u00e9voilant son nouveau logo, Citro\u00ebn (par l\u2019interm\u00e9diaire de Linda Jackson) clarifie son positionnement autour du design, du confort et de la technologie utile.<\/p>\n<p style=\"text-align: justify;\">C\u2019est un \u00e9v\u00e8nement en soit, le dessin des chevrons \u00e9volue. L\u2019air de rien, depuis 1919, il n\u2019y en a eu que 8. On remarque n\u00e9anmoins que ce neuvi\u00e8me logo remplace un dessin inaugur\u00e9 seulement en 2009. On peut aussi se demander \u00e0 quoi bon alors que le constructeur f\u00eatera son centenaire dans  moins de 3 ans. Pour autant, comme tout dessin repr\u00e9sentant une entreprise, il parle ! D\u2019abord, on remarque que Citro\u00ebn passe au flat design (<a href=\"https:\/\/www.autosphere.fr\/blog\/media\/actualites\/ce-que-dit-le-nouveau-logo-de-mini\/10612\/\">comme MINI<\/a>) avec des formes plus arrondies. Un logo monochrome qui devrait s\u2019adapter parfaitement \u00e0 la couleur de fond de tous les supports, soulignant ainsi une certaine forme de modernit\u00e9.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/4184e92791e1a593589499b0afd98a66.jpg\"><\/p>\n<h2>Les explications de Linda Jackson <\/h2>\n<p style=\"text-align: justify;\">Afin de montrer l\u2019exemple, c\u2019est la patronne de Citro\u00ebn qui a men\u00e9 l\u2019exercice de communication. Notamment dans <a href=\"http:\/\/autoactu.com\">autoactu.com<\/a>. Sans renier le pass\u00e9, tout en pr\u00e9cisant avoir beaucoup jou\u00e9 \u00ab <em>sur notre h\u00e9ritage et aussi nos atouts dans le pass\u00e9 <\/em>\u00bb, Linda Jackson veut aller de l\u2019avant et faire des chevrons une \u00ab <em>marque moderne et chaleureuse<\/em> \u00bb. Le point de d\u00e9part \u00e9tait ainsi les Airbumps inaugur\u00e9s sur C4 Cactus. Avec le Cactus, la&nbsp;<a href=\"https:\/\/www.autosphere.fr\/blog\/media\/actualites\/on-adore-la-nouvelle-c3-\/9865\/\">nouvelle C3<\/a> et m\u00eame la E-M\u00e9hari, on parle de Design. En remisant aux archives la suspension hydraulique, Citro\u00ebn entend maintenir son approche du confort par la nouvelle suspension et le programme Citro\u00ebn Advance Confort, plus l\u00e9ger et moins couteux. De l\u00e0, il n\u2019a plus qu\u2019un pas vers la technologie utile. De l\u2019isolation \u00e0 la qualit\u00e9 de l\u2019air \u00e0 bord en passant la ConnectedCam, inaugur\u00e9e sur la nouvelle C3, capable d\u2019apporter la preuve de votre bonne foi \u00e0 votre assureur comme de capturer de savoureux moments.<\/p>\n<p><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/t70tPOf8CHE\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En d\u00e9voilant son nouveau logo, Citro\u00ebn (par l\u2019interm\u00e9diaire de Linda Jackson) clarifie son positionnement autour du design, du confort et de la technologie utile. C\u2019est un \u00e9v\u00e8nement en soit, le dessin des chevrons \u00e9volue. L\u2019air de rien, depuis 1919, il n\u2019y en a eu que 8. On remarque n\u00e9anmoins que ce neuvi\u00e8me logo remplace un [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"marque":[52],"class_list":["post-2116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","marque-citroen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le positionnement de Citro\u00ebn \u00e9clairci - Blog Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autosphere.fr\/blog\/le-positionnement-de-citroen-eclairci\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le positionnement de Citro\u00ebn \u00e9clairci - Blog Autosphere\" \/>\n<meta property=\"og:description\" content=\"En d\u00e9voilant son nouveau logo, Citro\u00ebn (par l\u2019interm\u00e9diaire de Linda Jackson) clarifie son positionnement autour du design, du confort et de la technologie utile. C\u2019est un \u00e9v\u00e8nement en soit, le dessin des chevrons \u00e9volue. L\u2019air de rien, depuis 1919, il n\u2019y en a eu que 8. On remarque n\u00e9anmoins que ce neuvi\u00e8me logo remplace un [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.autosphere.fr\/blog\/le-positionnement-de-citroen-eclairci\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-18T11:36:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-22T09:16:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/9b5fac290a915909e59b49568b1cb5fe.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"210\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Florent CHEDOZEAU\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florent CHEDOZEAU\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le positionnement de Citro\u00ebn \u00e9clairci - Blog Autosphere","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.autosphere.fr\/blog\/le-positionnement-de-citroen-eclairci\/","og_locale":"fr_FR","og_type":"article","og_title":"Le positionnement de Citro\u00ebn \u00e9clairci - Blog Autosphere","og_description":"En d\u00e9voilant son nouveau logo, Citro\u00ebn (par l\u2019interm\u00e9diaire de Linda Jackson) clarifie son positionnement autour du design, du confort et de la technologie utile. C\u2019est un \u00e9v\u00e8nement en soit, le dessin des chevrons \u00e9volue. L\u2019air de rien, depuis 1919, il n\u2019y en a eu que 8. On remarque n\u00e9anmoins que ce neuvi\u00e8me logo remplace un [&hellip;]","og_url":"https:\/\/www.autosphere.fr\/blog\/le-positionnement-de-citroen-eclairci\/","og_site_name":"Blog Autosphere","article_publisher":"https:\/\/www.facebook.com\/autosphere","article_published_time":"2016-10-18T11:36:35+00:00","article_modified_time":"2022-11-22T09:16:30+00:00","og_image":[{"width":400,"height":210,"url":"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/9b5fac290a915909e59b49568b1cb5fe.jpg","type":"image\/jpeg"}],"author":"Florent CHEDOZEAU","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Florent CHEDOZEAU","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.autosphere.fr\/blog\/le-positionnement-de-citroen-eclairci\/#article","isPartOf":{"@id":"https:\/\/www.autosphere.fr\/blog\/le-positionnement-de-citroen-eclairci\/"},"author":{"name":"Florent CHEDOZEAU","@id":"https:\/\/www.autosphere.fr\/blog\/#\/schema\/person\/157d3ac8c260cc43fa708dbfa8fe558d"},"headline":"Le positionnement de Citro\u00ebn \u00e9clairci","datePublished":"2016-10-18T11:36:35+00:00","dateModified":"2022-11-22T09:16:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.autosphere.fr\/blog\/le-positionnement-de-citroen-eclairci\/"},"wordCount":322,"commentCount":0,"publisher":{"@id":"https:\/\/www.autosphere.fr\/blog\/#organization"},"image":{"@id":"https:\/\/www.autosphere.fr\/blog\/le-positionnement-de-citroen-eclairci\/#primaryimage"},"thumbnailUrl":"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/9b5fac290a915909e59b49568b1cb5fe.jpg","articleSection":["Actualit\u00e9s"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.autosphere.fr\/blog\/le-positionnement-de-citroen-eclairci\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.autosphere.fr\/blog\/le-positionnement-de-citroen-eclairci\/","url":"https:\/\/www.autosphere.fr\/blog\/le-positionnement-de-citroen-eclairci\/","name":"Le positionnement de Citro\u00ebn \u00e9clairci - 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