{"id":2244,"date":"2017-02-06T09:08:36","date_gmt":"2017-02-06T07:08:36","guid":{"rendered":"https:\/\/blogautosphere.creatic-agency.fr\/peugeot-de-retour-au-kenya\/"},"modified":"2022-11-22T11:16:33","modified_gmt":"2022-11-22T09:16:33","slug":"peugeot-de-retour-au-kenya","status":"publish","type":"post","link":"https:\/\/www.autosphere.fr\/blog\/peugeot-de-retour-au-kenya\/","title":{"rendered":"Peugeot de retour au Kenya"},"content":{"rendered":"<div class=\"custom-post-container\">\n<p style=\"text-align: justify;\">Aaaah Peugeot et l\u2019Afrique ! Les 404, les 504 Coup\u00e9, le rallye\u2026 et un rapport tout particulier avec le Kenya. La firme au lion y \u00e9tait entre 1974 et 2002 et y sera \u00e0 nouveau pr\u00e9sent avec des 508 et 3008 assembl\u00e9s sur place d\u00e8s le mois de juin. L\u2019accord a \u00e9t\u00e9 sign\u00e9 en fin de semaine derni\u00e8re.<\/p>\n<p style=\"text-align: justify;\">Voil\u00e0 15 ans que Peugeot a quitt\u00e9 le Kenya. Le constructeur fran\u00e7ais y a assembl\u00e9 des 404 jusqu\u2019en 1989 dans l\u2019usine de Mombasa alors que cela faisait 10 ans qu\u2019elle \u00e9tait retir\u00e9e du march\u00e9 europ\u00e9en. On y assembla aussi des 504 jusqu\u2019en 2002 et m\u00eame jusqu\u2019en 2005 au Nig\u00e9ria. <\/p>\n<h2>L\u2019Afrique, levier de croissance.<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/ab932cc42583ea66a4d46584a293585f.jpg\"><\/p>\n<p style=\"text-align: justify;\">Le contient africain est en plein d\u00e9veloppement et de nombreux constructeurs g\u00e9n\u00e9ralistes s\u2019y int\u00e9ressent. On pense \u00e9videmment \u00e0 Renault-Nissan et Ford quiy &nbsp;concurrencent de nombreux constructeurs chinois d\u00e9j\u00e0 implant\u00e9s. Un bon \u00e9l\u00e8ve apparait, le Maroc comme le souligne cet article de&nbsp;<a href=\"http:\/\/afrique.latribune.fr\/think-tank\/tribunes\/2017-01-30\/l-industrie-automobile-moteur-du-developpement-africain.html\" target=\"_blank\" rel=\"noopener\">La Tribune<\/a>. Et quoi de mieux pour vendre des voitures en Afrique que les assembler sur place en partenariat avec un distributeur local, en l\u2019occurence Urysia, l\u2019importateur officiel de Peugeot depuis 2010. L\u2019accord a \u00e9t\u00e9 sign\u00e9 en pr\u00e9sence du pr\u00e9sident kenyan Uhuru Kenyatta, de notre  ministre de l\u2019\u00e9conomie Michel Sapin ou encore du responsable Peugeot Moyen-Orient et Afrique, Jean-Christophe Qu\u00e9mard, qui a parl\u00e9 des ambitions de Peugeot en Afrique : \u00ab \u2026<em>une strat\u00e9gie \u00e0 long terme du groupe visant \u00e0 accro\u00eetre ses ventes en Afrique et au Moyen-Orient avec l\u2019ambition d\u2019y vendre un million de v\u00e9hicules en 2025 <\/em>\u00bb en accord avec le deuxi\u00e8me plan de relance de PSA orient\u00e9 \u00e0 l\u2019international et baptis\u00e9<em> \u00ab <\/em>Push to Pass \u00bb. Une strat\u00e9gie qui passera davantage par le site de Kaduna au Nig\u00e9ria avec ses 301, 308 et 508.<\/p>\n<p style=\"text-align: justify;\">D\u00e8s le mois de juin, le site sera en ordre de marche pour l&#8217;assemblage de 1 000 Peugeot 508 et 3008 par an. Rien n\u2019est indiqu\u00e9 sur le nombre d\u2019emplois cr\u00e9\u00e9s pour ces voitures r\u00e9serv\u00e9es au seul march\u00e9 k\u00e9nyan.<\/p>\n<p style=\"text-align: justify;\">Peugeot et l\u2019Afrique, m\u00eame Top Gear UK et Jeremy Clarkson reconnaissent les m\u00e9rites de la 504, dans sa version Break !<\/p>\n<p><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/i6p7xmC88Do?list=PLqtVyFp3JV6Pc4ZanaMbOlEZDF_9MpjxA\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Source : Peugeot<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aaaah Peugeot et l\u2019Afrique ! Les 404, les 504 Coup\u00e9, le rallye\u2026 et un rapport tout particulier avec le Kenya. La firme au lion y \u00e9tait entre 1974 et 2002 et y sera \u00e0 nouveau pr\u00e9sent avec des 508 et 3008 assembl\u00e9s sur place d\u00e8s le mois de juin. L\u2019accord a \u00e9t\u00e9 sign\u00e9 en fin [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"marque":[54],"class_list":["post-2244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","marque-peugeot"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Peugeot de retour au Kenya - Blog Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autosphere.fr\/blog\/peugeot-de-retour-au-kenya\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peugeot de retour au Kenya - Blog Autosphere\" \/>\n<meta property=\"og:description\" content=\"Aaaah Peugeot et l\u2019Afrique ! 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