{"id":2339,"date":"2017-07-21T09:20:09","date_gmt":"2017-07-21T07:20:09","guid":{"rendered":"https:\/\/blogautosphere.creatic-agency.fr\/audi-retire-sa-publicite-sexiste-en-chine\/"},"modified":"2022-11-22T11:16:37","modified_gmt":"2022-11-22T09:16:37","slug":"audi-retire-sa-publicite-sexiste-en-chine","status":"publish","type":"post","link":"https:\/\/www.autosphere.fr\/blog\/audi-retire-sa-publicite-sexiste-en-chine\/","title":{"rendered":"Audi retire sa publicit\u00e9 sexiste en Chine"},"content":{"rendered":"<div class=\"custom-post-container\">\n<p style=\"text-align: justify;\"><strong> \tApr\u00e8s s\u2019\u00eatre trouv\u00e9 sur le front de la critique pour la diffusion d\u2019une publicit\u00e9 qui compare une future mari\u00e9e \u00e0 des voitures d\u2019occasion, Audi a pr\u00e9sent\u00e9 ses excuses et retir\u00e9 le spot incrimin\u00e9.<\/strong><\/p>\n<p style=\"text-align: justify;\"> \tDiffus\u00e9e sur internet et dans les cin\u00e9mas, la publicit\u00e9 de la marque aux quatre anneaux avait pour but de promouvoir son nouveau service de vente de voitures d\u2019occasion. Pour se d\u00e9marquer, ses cr\u00e9atifs ont pris le parti de l\u2019humour. Un humour de bien mauvais go\u00fbt qui a mis un des big 3 du march\u00e9 chinois au centre d\u2019un gigantesque bad buzz.<\/p>\n<p style=\"text-align: justify;\"> \tLa publicit\u00e9 qui a tant choqu\u00e9 les Chinois met en sc\u00e8ne une belle-m\u00e8re qui interrompt brutalement une c\u00e9r\u00e9monie de mariage pour examiner sous toutes les coutures sa future belle-fille. Elle lui pince le nez et les oreilles, lui v\u00e9rifie sa dentition donne son approbation \u00e0 son fils avant de se souvenir qu\u2019elle a oubli\u00e9 de v\u00e9rifier la poitrine de la jeune femme. Le film se termine avec pour slogan \u201c<em>Une importante d\u00e9cision doit \u00eatre prise avec soin<\/em>\u201d.<\/p>\n<p><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/WiBva8pEgTc\" frameborder=\"0\" allowfullscreen=\"\"> <\/iframe><\/p>\n<p style=\"text-align: justify;\"> \t<a href=\"https:\/\/youtu.be\/WiBva8pEgTc\" target\"_blank\"=\"\">voir la vid\u00e9o sur YouTube<\/a><\/p>\n<p style=\"text-align: justify;\"> \tLe spot a cr\u00e9\u00e9 une gigantesque lev\u00e9e de couteaux sur les r\u00e9seaux sociaux chinois. Les appels aux boycott du constructeur allemand se multiplient tandis que des milliers de personnes sur Weibo affichent leur d\u00e9go\u00fbt pour une publicit\u00e9 sexiste qui compare une jeune femme \u00e0 du b\u00e9tail. Dans une soci\u00e9t\u00e9 chinoise en pleine mutation, la publicit\u00e9 cr\u00e9\u00e9e \u00e9galement le d\u00e9bat sur les valeurs contemporaines du mariage.<\/p>\n<p style=\"text-align: justify;\"> \tDans un communiqu\u00e9 cit\u00e9 par l\u2019AFP, Audi a pr\u00e9sent\u00e9 \u201c<em>ses profonds regrets<\/em>\u201d pour un spot \u201c<em>qui ne correspond en aucune fa\u00e7on aux valeurs de notre entreprise<\/em>\u201d. Une revue interne a \u00e9galement \u00e9t\u00e9 lanc\u00e9e par le constructeur d\u2019Ingolstadt afin d\u2019\u00e9viter qu\u2019un nouveau faux pas ne se produise \u00e0 l\u2019avenir.<\/p>\n<p style=\"text-align: justify;\"> \tUne d\u00e9marche indispensable tant la confusion r\u00e8gne dans cette affaire. Le site de la BBC a diffus\u00e9, puis retir\u00e9, un commentaire d\u2019un cadre du constructeur allemand bas\u00e9 \u00e0 Hong Kong mettant en cause le partenaire chinois de la marque. Un t\u00e9moignage qui laissait sous entendre que le constructeur n\u2019avait pas approuv\u00e9 une publicit\u00e9 faite en son nom.&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s s\u2019\u00eatre trouv\u00e9 sur le front de la critique pour la diffusion d\u2019une publicit\u00e9 qui compare une future mari\u00e9e \u00e0 des voitures d\u2019occasion, Audi a pr\u00e9sent\u00e9 ses excuses et retir\u00e9 le spot incrimin\u00e9. Diffus\u00e9e sur internet et dans les cin\u00e9mas, la publicit\u00e9 de la marque aux quatre anneaux avait pour but de promouvoir son nouveau [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"marque":[51],"class_list":["post-2339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","marque-audi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audi retire sa publicit\u00e9 sexiste en Chine - Blog Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autosphere.fr\/blog\/audi-retire-sa-publicite-sexiste-en-chine\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audi retire sa publicit\u00e9 sexiste en Chine - Blog Autosphere\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s s\u2019\u00eatre trouv\u00e9 sur le front de la critique pour la diffusion d\u2019une publicit\u00e9 qui compare une future mari\u00e9e \u00e0 des voitures d\u2019occasion, Audi a pr\u00e9sent\u00e9 ses excuses et retir\u00e9 le spot incrimin\u00e9. Diffus\u00e9e sur internet et dans les cin\u00e9mas, la publicit\u00e9 de la marque aux quatre anneaux avait pour but de promouvoir son nouveau [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.autosphere.fr\/blog\/audi-retire-sa-publicite-sexiste-en-chine\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-21T07:20:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-22T09:16:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/8871e02a5a7980eadb906995955bfad2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"210\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Florent CHEDOZEAU\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florent CHEDOZEAU\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Audi retire sa publicit\u00e9 sexiste en Chine - Blog Autosphere","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.autosphere.fr\/blog\/audi-retire-sa-publicite-sexiste-en-chine\/","og_locale":"fr_FR","og_type":"article","og_title":"Audi retire sa publicit\u00e9 sexiste en Chine - Blog Autosphere","og_description":"Apr\u00e8s s\u2019\u00eatre trouv\u00e9 sur le front de la critique pour la diffusion d\u2019une publicit\u00e9 qui compare une future mari\u00e9e \u00e0 des voitures d\u2019occasion, Audi a pr\u00e9sent\u00e9 ses excuses et retir\u00e9 le spot incrimin\u00e9. Diffus\u00e9e sur internet et dans les cin\u00e9mas, la publicit\u00e9 de la marque aux quatre anneaux avait pour but de promouvoir son nouveau [&hellip;]","og_url":"https:\/\/www.autosphere.fr\/blog\/audi-retire-sa-publicite-sexiste-en-chine\/","og_site_name":"Blog Autosphere","article_publisher":"https:\/\/www.facebook.com\/autosphere","article_published_time":"2017-07-21T07:20:09+00:00","article_modified_time":"2022-11-22T09:16:37+00:00","og_image":[{"width":400,"height":210,"url":"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/8871e02a5a7980eadb906995955bfad2.jpg","type":"image\/jpeg"}],"author":"Florent CHEDOZEAU","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Florent CHEDOZEAU","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.autosphere.fr\/blog\/audi-retire-sa-publicite-sexiste-en-chine\/#article","isPartOf":{"@id":"https:\/\/www.autosphere.fr\/blog\/audi-retire-sa-publicite-sexiste-en-chine\/"},"author":{"name":"Florent CHEDOZEAU","@id":"https:\/\/www.autosphere.fr\/blog\/#\/schema\/person\/157d3ac8c260cc43fa708dbfa8fe558d"},"headline":"Audi retire sa publicit\u00e9 sexiste en Chine","datePublished":"2017-07-21T07:20:09+00:00","dateModified":"2022-11-22T09:16:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.autosphere.fr\/blog\/audi-retire-sa-publicite-sexiste-en-chine\/"},"wordCount":392,"commentCount":0,"publisher":{"@id":"https:\/\/www.autosphere.fr\/blog\/#organization"},"image":{"@id":"https:\/\/www.autosphere.fr\/blog\/audi-retire-sa-publicite-sexiste-en-chine\/#primaryimage"},"thumbnailUrl":"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/8871e02a5a7980eadb906995955bfad2.jpg","articleSection":["Actualit\u00e9s"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.autosphere.fr\/blog\/audi-retire-sa-publicite-sexiste-en-chine\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.autosphere.fr\/blog\/audi-retire-sa-publicite-sexiste-en-chine\/","url":"https:\/\/www.autosphere.fr\/blog\/audi-retire-sa-publicite-sexiste-en-chine\/","name":"Audi retire sa publicit\u00e9 sexiste en Chine - 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