{"id":2626,"date":"2018-04-18T14:16:28","date_gmt":"2018-04-18T12:16:28","guid":{"rendered":"https:\/\/blogautosphere.creatic-agency.fr\/personne-ne-sest-tue-a-bord-dun-volvo-xc90-en-16-ans\/"},"modified":"2022-11-22T11:16:44","modified_gmt":"2022-11-22T09:16:44","slug":"personne-ne-sest-tue-a-bord-dun-volvo-xc90-en-16-ans","status":"publish","type":"post","link":"https:\/\/www.autosphere.fr\/blog\/personne-ne-sest-tue-a-bord-dun-volvo-xc90-en-16-ans\/","title":{"rendered":"Personne ne s\u2019est tu\u00e9 \u00e0 bord d\u2019un Volvo XC90 en 16 ans !"},"content":{"rendered":"<div class=\"custom-post-container\">\n<p style=\"text-align: justify;\">Difficile pour les communicants de trouver un meilleur argument que cela pour vanter les m\u00e9rites d\u2019une voiture. D\u2019apr\u00e8s le laboratoire Thatcham Research, c\u2019est le Volvo XC90 qui est la voiture la plus s\u00fbre de Grande-Bretagne. Personne ne se serait tu\u00e9 dedans en l\u2019espace de 16 ans !<\/p>\n<p style=\"text-align: justify;\">Il y a la strat\u00e9gie de Volvo qui est devenu un argument marketing de poids : Que plus personne ne se tue dans une Volvo d\u2019ici 2020 (<a href=\"https:\/\/www.autosphere.fr\/blog\/media\/technologie\/volvo-securite\/1320\/\">lire par ailleurs<\/a>). Et il y a les faits \u00e9tablis par le laboratoire britannique Thatcham Research : Personne ne s\u2019est tu\u00e9 \u00e0 bord du SUV Volvo XC90 depuis 16 ans. C\u2019est-\u00e0-dire depuis le lancement du v\u00e9hicule en 2002, donc premi\u00e8re et seconde g\u00e9n\u00e9ration confondue. Pr\u00e9sent\u00e9 comme un laboratoire ind\u00e9pendant, <a href=\"https:\/\/www.thatcham.org\/car-safety\/automatic-braking\/\" target=\"_blank\" rel=\"noopener\">Thatcham Research<\/a> souligne l\u2019importance de l\u2019alerte de collision frontale mais aussi les assistances anti sorties de route, le freinage automatique aux croisements ou encore le r\u00e9gulateur de vitesse adaptatif. D\u2019apr\u00e8s Thatcham Research, le seul freinage d\u2019urgence automatique aurait permis de sauver 1 100 vies et \u00e9viter plus de 122 000 bless\u00e9s dans le Royaume-Uni depuis 10 ans. Il repr\u00e9senterait l\u2019avanc\u00e9e en mati\u00e8re de s\u00e9curit\u00e9 routi\u00e8re la plus importante depuis la ceinture de s\u00e9curit\u00e9. Si d\u2019autres constructeurs proposent aujourd\u2019hui des technologies semblables, il est point\u00e9 \u00e0 juste titre le r\u00f4le de pionnier de Volvo sur ces technologies.<\/p>\n<h2>Doit-on relativiser ?<\/h2>\n<p style=\"text-align: justify;\">La performance m\u00e9rite d\u2019\u00eatre soulign\u00e9e mais il semble n\u00e9cessaire de pond\u00e9rer le propos. Tout d\u2019abord en soulignant que le SUV su\u00e9dois est loin d\u2019\u00eatre la voiture la plus populaire de Grande-Bretagne (comme partout). D\u2019apr\u00e8s le <a href=\"https:\/\/www.telegraph.co.uk\/news\/2018\/04\/15\/britains-safest-car-revealed-no-road-deaths-16-years\/\" target=\"_blank\" rel=\"noopener\">Telegraph<\/a>, pr\u00e8s de 50 000 Volvo XC90 ont \u00e9t\u00e9 \u00e9coul\u00e9s dans le pays depuis 2002. Pour autant, rien qu\u2019en 2017, pr\u00e8s de 95 000 Ford Fiesta ont \u00e9t\u00e9 immatricul\u00e9es ou encore 74 000 Volkswagen Golf. Pr\u00e9cisons aussi qu\u2019un Volvo XC90 n\u2019est pas un v\u00e9hicule tr\u00e8s abordable, en tout cas neuf. Le mod\u00e8le actuel est propos\u00e9 \u00e0 partir de 59 200 euros (en France). Un tarif r\u00e9dhibitoire pour une tr\u00e8s large partie de la population et notamment les jeunes, \u00e0 la mortalit\u00e9 routi\u00e8re statistiquement plus importante, que la cible plus \u00e2g\u00e9e, familiale et fortun\u00e9e du XC90. M\u00eame si d\u2019occasion, <a href=\"https:\/\/www.autosphere.fr\/voiture-occasion\/volvo\/xc90.html\">le SUV su\u00e9dois est plus accessible<\/a>\u2026<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Difficile pour les communicants de trouver un meilleur argument que cela pour vanter les m\u00e9rites d\u2019une voiture. D\u2019apr\u00e8s le laboratoire Thatcham Research, c\u2019est le Volvo XC90 qui est la voiture la plus s\u00fbre de Grande-Bretagne. Personne ne se serait tu\u00e9 dedans en l\u2019espace de 16 ans ! Il y a la strat\u00e9gie de Volvo qui [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"marque":[71],"class_list":["post-2626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovations","marque-volvo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Personne ne s\u2019est tu\u00e9 \u00e0 bord d\u2019un Volvo XC90 en 16 ans ! - Blog Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autosphere.fr\/blog\/personne-ne-sest-tue-a-bord-dun-volvo-xc90-en-16-ans\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personne ne s\u2019est tu\u00e9 \u00e0 bord d\u2019un Volvo XC90 en 16 ans ! - Blog Autosphere\" \/>\n<meta property=\"og:description\" content=\"Difficile pour les communicants de trouver un meilleur argument que cela pour vanter les m\u00e9rites d\u2019une voiture. D\u2019apr\u00e8s le laboratoire Thatcham Research, c\u2019est le Volvo XC90 qui est la voiture la plus s\u00fbre de Grande-Bretagne. Personne ne se serait tu\u00e9 dedans en l\u2019espace de 16 ans ! Il y a la strat\u00e9gie de Volvo qui [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.autosphere.fr\/blog\/personne-ne-sest-tue-a-bord-dun-volvo-xc90-en-16-ans\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-18T12:16:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-22T09:16:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/c8b3d39a79e803bfe34980f6005878a4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"210\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Florent CHEDOZEAU\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florent CHEDOZEAU\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Personne ne s\u2019est tu\u00e9 \u00e0 bord d\u2019un Volvo XC90 en 16 ans ! - Blog Autosphere","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.autosphere.fr\/blog\/personne-ne-sest-tue-a-bord-dun-volvo-xc90-en-16-ans\/","og_locale":"fr_FR","og_type":"article","og_title":"Personne ne s\u2019est tu\u00e9 \u00e0 bord d\u2019un Volvo XC90 en 16 ans ! - Blog Autosphere","og_description":"Difficile pour les communicants de trouver un meilleur argument que cela pour vanter les m\u00e9rites d\u2019une voiture. D\u2019apr\u00e8s le laboratoire Thatcham Research, c\u2019est le Volvo XC90 qui est la voiture la plus s\u00fbre de Grande-Bretagne. Personne ne se serait tu\u00e9 dedans en l\u2019espace de 16 ans ! Il y a la strat\u00e9gie de Volvo qui [&hellip;]","og_url":"https:\/\/www.autosphere.fr\/blog\/personne-ne-sest-tue-a-bord-dun-volvo-xc90-en-16-ans\/","og_site_name":"Blog Autosphere","article_publisher":"https:\/\/www.facebook.com\/autosphere","article_published_time":"2018-04-18T12:16:28+00:00","article_modified_time":"2022-11-22T09:16:44+00:00","og_image":[{"width":400,"height":210,"url":"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/c8b3d39a79e803bfe34980f6005878a4.png","type":"image\/png"}],"author":"Florent CHEDOZEAU","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Florent CHEDOZEAU","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.autosphere.fr\/blog\/personne-ne-sest-tue-a-bord-dun-volvo-xc90-en-16-ans\/#article","isPartOf":{"@id":"https:\/\/www.autosphere.fr\/blog\/personne-ne-sest-tue-a-bord-dun-volvo-xc90-en-16-ans\/"},"author":{"name":"Florent CHEDOZEAU","@id":"https:\/\/www.autosphere.fr\/blog\/#\/schema\/person\/157d3ac8c260cc43fa708dbfa8fe558d"},"headline":"Personne ne s\u2019est tu\u00e9 \u00e0 bord d\u2019un Volvo XC90 en 16 ans !","datePublished":"2018-04-18T12:16:28+00:00","dateModified":"2022-11-22T09:16:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.autosphere.fr\/blog\/personne-ne-sest-tue-a-bord-dun-volvo-xc90-en-16-ans\/"},"wordCount":410,"commentCount":0,"publisher":{"@id":"https:\/\/www.autosphere.fr\/blog\/#organization"},"image":{"@id":"https:\/\/www.autosphere.fr\/blog\/personne-ne-sest-tue-a-bord-dun-volvo-xc90-en-16-ans\/#primaryimage"},"thumbnailUrl":"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/c8b3d39a79e803bfe34980f6005878a4.png","articleSection":["Innovations"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.autosphere.fr\/blog\/personne-ne-sest-tue-a-bord-dun-volvo-xc90-en-16-ans\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.autosphere.fr\/blog\/personne-ne-sest-tue-a-bord-dun-volvo-xc90-en-16-ans\/","url":"https:\/\/www.autosphere.fr\/blog\/personne-ne-sest-tue-a-bord-dun-volvo-xc90-en-16-ans\/","name":"Personne ne s\u2019est tu\u00e9 \u00e0 bord d\u2019un Volvo XC90 en 16 ans ! 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