{"id":2739,"date":"2018-08-01T09:51:18","date_gmt":"2018-08-01T07:51:18","guid":{"rendered":"https:\/\/blogautosphere.creatic-agency.fr\/une-road-rover-vraiment-une-bonne-idee\/"},"modified":"2022-11-22T11:16:46","modified_gmt":"2022-11-22T09:16:46","slug":"une-road-rover-vraiment-une-bonne-idee","status":"publish","type":"post","link":"https:\/\/www.autosphere.fr\/blog\/une-road-rover-vraiment-une-bonne-idee\/","title":{"rendered":"Une Road Rover, vraiment une bonne id\u00e9e ?"},"content":{"rendered":"<div class=\"custom-post-container\">\n<p style=\"text-align: justify;\">N\u00e9e il y a pr\u00e8s d\u2019un an, la rumeur d\u2019une berline Road Rover de Land Rover a retrouv\u00e9 de la vigueur depuis qu\u2019il a \u00e9t\u00e9 d\u00e9couvert que la marque Road Rover \u00e9tait d\u00e9pos\u00e9e par l\u2019embl\u00e9matique constructeur de 4&#215;4. Pour autant, Land Rover a-t-il vraiment int\u00e9r\u00eat \u00e0 s\u2019engager sur le segment des berlines routi\u00e8res plus ou moins de luxe ?<\/p>\n<p style=\"text-align: justify;\">Fusions, rapprochements et plateformes communes\u2026 L\u2019industrie automobile de ce d\u00e9but de si\u00e8cle est marqu\u00e9e par la sur-segmentation. Et si Jaguar s\u2019est lanc\u00e9 avec succ\u00e8s sur le march\u00e9 du SUV avec son F-Pace et <a href=\"https:\/\/www.autosphere.fr\/blog\/media\/essais\/essai-jaguar-e-pace-succes-garanti-\/13181\/\">E-Pace<\/a>, Land Rover apparaissait comme l\u2019in\u00e9branlable marque du tout-terrain, fort des l\u00e9gendaires Range Rover, Defender, Discovery&#8230; Avec le Range Rover Evoque par exemple (et sa variante cabriolet), le constructeur anglais est parvenu \u00e0 \u00e9voluer sans pour autant sortir de son pr\u00e8s carr\u00e9. Tout du moins jusqu\u2019\u00e0 pr\u00e9sent.<\/p>\n<p style=\"text-align: justify;\">Car \u00e0 en croire <a href=\"http:\/\/www.autoexpress.co.uk\/car-news\/104154\/jaguar-land-rover-trademarks-road-rover-name\" target=\"_blank\" rel=\"noopener\">AutoExpress<\/a>, la marque Road Rover serait d\u00e9sormais prot\u00e9g\u00e9e par Land Rover. De quoi forc\u00e9ment se projeter \u00e0 nouveau \u00e0 travers ces visuels d\u2019une magnifique berline au style Land Rover reposant sur la plateforme des Jaguar XE et XF (et F-Pace) ou plut\u00f4t celle de la XJ afin d\u2019en faire une grande berline de standing (pour ne pas dire limousine). En 2017, il fut \u00e9voqu\u00e9 une \u00e9lectrification totale du mod\u00e8le. Techniquement l\u2019op\u00e9ration peut sembler abordable au sein du groupe JLR. Reste \u00e0 savoir si la rentabilit\u00e9 serait au rendez-vous, ce qui est loin d\u2019\u00eatre \u00e9vident.<\/p>\n<p style=\"text-align: justify;\">L\u2019id\u00e9e d\u2019une grande berline routi\u00e8re et propos\u00e9e \u00e0 un prix \u00e9lev\u00e9 semble n\u00e9anmoins p\u00e9rilleuse. En effet, \u00e0 l\u2019exception de la Classe E de Mercedes, peu de constructeurs parviennent \u00e0 tirer des b\u00e9n\u00e9fices de ce genre de voitures qui sont plut\u00f4t des vitrines. Surtout avec la concurrence des SUV de luxe. L\u2019argument de la f\u00e9e \u00e9lectricit\u00e9 suffirait-il \u00e0 convaincre conseils d\u2019administration, institutions et fortunes du monde ? Le tout sans trop rogner sur la carri\u00e8re du Range Rover ?<\/p>\n<h2>Pourquoi prot\u00e9ger la marque Road Rover alors ?<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/c6e89ed0b504ca635a4a56f1d2fc2f35.jpg\"><\/p>\n<p style=\"text-align: justify;\">Vous me direz alors, \u00ab <em>Si Land Rover d\u00e9cide de prot\u00e9ger cette marque, ce n\u2019est pas pour rien !<\/em> \u00bb. Si, cela peut tout \u00e0 fait \u00eatre pour rien ou pas grand-chose. En effet, il n\u2019est pas rare de voir un constructeur (ou toute autre soci\u00e9t\u00e9) prot\u00e9ger des noms sans pour autant les employer par la suite. D\u00e9poser le nom d\u2019une marque ou d\u2019un produit n\u2019est pas une op\u00e9ration on\u00e9reuse. Surtout \u00e0 l\u2019\u00e9chelle de Jaguar \u2013 Land Rover. Cela permet d\u2019\u00e9viter qu\u2019un concurrent ne le fasse et\/ou de se pr\u00e9munir d\u2019un acte de la malveillance. Au d\u00e9but des ann\u00e9es 2000, les sites france2.com et france3.com ne parlaient pas vraiment de t\u00e9l\u00e9vision&#8230; Le contribuable a d\u00fb payer.<\/p>\n<p style=\"text-align: justify;\">Un autre exemple ? Audi s\u2019est rendu compte trop tard que les noms Q2 et Q4 \u00e9taient prot\u00e9g\u00e9s par Fiat Chrysler Automobiles pour Alfa Romeo. L\u2019id\u00e9e \u00e9tait ici de distinguer le type de transmission des 147, 159 et 164 entre les ann\u00e9es 1980 et 2000. La marque aux anneaux a ainsi n\u00e9goci\u00e9 avec le groupe italo-am\u00e9ricain d\u00e9but 2016 afin de l\u00e9galiser son Q2 tandis que le Q4 n\u2019est lui pas encore \u00e0 l\u2019ordre du jour. Il se disait qu\u2019il pouvait s\u2019agir d\u2019un Q3 coup\u00e9 ou d\u2019un TTQ.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e9e il y a pr\u00e8s d\u2019un an, la rumeur d\u2019une berline Road Rover de Land Rover a retrouv\u00e9 de la vigueur depuis qu\u2019il a \u00e9t\u00e9 d\u00e9couvert que la marque Road Rover \u00e9tait d\u00e9pos\u00e9e par l\u2019embl\u00e9matique constructeur de 4&#215;4. Pour autant, Land Rover a-t-il vraiment int\u00e9r\u00eat \u00e0 s\u2019engager sur le segment des berlines routi\u00e8res plus ou [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"marque":[67],"class_list":["post-2739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","marque-land-rover"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Une Road Rover, vraiment une bonne id\u00e9e ? - Blog Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autosphere.fr\/blog\/une-road-rover-vraiment-une-bonne-idee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une Road Rover, vraiment une bonne id\u00e9e ? - Blog Autosphere\" \/>\n<meta property=\"og:description\" content=\"N\u00e9e il y a pr\u00e8s d\u2019un an, la rumeur d\u2019une berline Road Rover de Land Rover a retrouv\u00e9 de la vigueur depuis qu\u2019il a \u00e9t\u00e9 d\u00e9couvert que la marque Road Rover \u00e9tait d\u00e9pos\u00e9e par l\u2019embl\u00e9matique constructeur de 4&#215;4. Pour autant, Land Rover a-t-il vraiment int\u00e9r\u00eat \u00e0 s\u2019engager sur le segment des berlines routi\u00e8res plus ou [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.autosphere.fr\/blog\/une-road-rover-vraiment-une-bonne-idee\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-01T07:51:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-22T09:16:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/a42c03615bced058a89b724b7d5ffca8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"210\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Florent CHEDOZEAU\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florent CHEDOZEAU\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Une Road Rover, vraiment une bonne id\u00e9e ? - Blog Autosphere","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.autosphere.fr\/blog\/une-road-rover-vraiment-une-bonne-idee\/","og_locale":"fr_FR","og_type":"article","og_title":"Une Road Rover, vraiment une bonne id\u00e9e ? - Blog Autosphere","og_description":"N\u00e9e il y a pr\u00e8s d\u2019un an, la rumeur d\u2019une berline Road Rover de Land Rover a retrouv\u00e9 de la vigueur depuis qu\u2019il a \u00e9t\u00e9 d\u00e9couvert que la marque Road Rover \u00e9tait d\u00e9pos\u00e9e par l\u2019embl\u00e9matique constructeur de 4&#215;4. 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