{"id":2826,"date":"2018-12-03T13:21:20","date_gmt":"2018-12-03T11:21:20","guid":{"rendered":"https:\/\/blogautosphere.creatic-agency.fr\/quand-audi-rencontre-mickey\/"},"modified":"2022-11-22T11:16:48","modified_gmt":"2022-11-22T09:16:48","slug":"quand-audi-rencontre-mickey","status":"publish","type":"post","link":"https:\/\/www.autosphere.fr\/blog\/quand-audi-rencontre-mickey\/","title":{"rendered":"Quand Audi rencontre Mickey"},"content":{"rendered":"
\n

Afin d\u2019anticiper au mieux ce que seront les trajets en voiture autonome, certains constructeurs automobiles entendent se rapprocher de divers groupes de m\u00e9dias. Et si la prise de participation de Renault dans le groupe Challenges, en d\u00e9cembre 2017, \u00e9tait pass\u00e9e relativement inaper\u00e7u, l\u2019annonce du rapprochement entre Audi et Disney est autrement plus spectaculaire.<\/p>\n

Fin de semaine derni\u00e8re, le patron du business num\u00e9rique d\u2019Audi, Nills Wollny, a annonc\u00e9 que le constructeur allemand et Disney annonceront un projet commun d\u00e9but d\u2019ann\u00e9e prochaine, \u00e0 l\u2019occasion du CES (du 8 au 12 janvier). Le Consumers Electronic Show<\/a> de Las Vegas. LE rendez-vous high-tech dans lequel les constructeurs sont toujours plus pr\u00e9sents. Afin de concr\u00e9tiser (un peu) la d\u00e9claration d\u2019intention, il a \u00e9t\u00e9 ajout\u00e9 cette vid\u00e9o sobrement baptis\u00e9e \u00ab Audi meets Disney<\/em> \u00bb sur les r\u00e9seaux sociaux.<\/p>\n

Que faire quand on n\u2019a plus \u00e0 se soucier de la route ?<\/h2>\n

La vision d\u2019un SUV aux 4 anneaux orn\u00e9 de belles oreilles rondes a de quoi laisser songeur. N\u00e9anmoins, ce rapprochement traduit une vraie question pos\u00e9e chez la plupart des constructeurs automobiles. Comment occuper les passagers d\u2019un v\u00e9hicule au cours d\u2019un trajet en mode totalement autonome ? Sur le blog, on s\u2019est d\u00e9j\u00e0 pos\u00e9 la question<\/a> tandis que le chercheur canadien Barrie Kirk mise sur nos instincts les plus lubriques<\/a>. Toujours est-il que si les occupants d\u2019une voiture ne sont plus concentr\u00e9s sur la route, il leur reste (notamment) la possibilit\u00e9 de consommer. Et voici comment on en arrive chez Audi \u00e0 se rapprocher de Disney. Le g\u00e9ant am\u00e9ricain a l\u2019avantage de poss\u00e9der un catalogue gigantesque de divertissements de 7 \u00e0 77 ans pour reprendre l\u2019expression consacr\u00e9. Reste \u00e0 savoir sous quelle forme ce rapprochement se concr\u00e9tisera.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Afin d\u2019anticiper au mieux ce que seront les trajets en voiture autonome, certains constructeurs automobiles entendent se rapprocher de divers groupes de m\u00e9dias. Et si la prise de participation de Renault dans le groupe Challenges, en d\u00e9cembre 2017, \u00e9tait pass\u00e9e relativement inaper\u00e7u, l\u2019annonce du rapprochement entre Audi et Disney est autrement plus spectaculaire. Fin de […]<\/p>\n","protected":false},"author":3,"featured_media":2827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"marque":[51],"class_list":["post-2826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovations","marque-audi"],"acf":[],"yoast_head":"\nQuand Audi rencontre Mickey - Blog Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autosphere.fr\/blog\/quand-audi-rencontre-mickey\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quand Audi rencontre Mickey - Blog Autosphere\" \/>\n<meta property=\"og:description\" content=\"Afin d\u2019anticiper au mieux ce que seront les trajets en voiture autonome, certains constructeurs automobiles entendent se rapprocher de divers groupes de m\u00e9dias. Et si la prise de participation de Renault dans le groupe Challenges, en d\u00e9cembre 2017, \u00e9tait pass\u00e9e relativement inaper\u00e7u, l\u2019annonce du rapprochement entre Audi et Disney est autrement plus spectaculaire. Fin de […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.autosphere.fr\/blog\/quand-audi-rencontre-mickey\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-03T11:21:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-22T09:16:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/4ef5862985d4259e8675e75a6c2609be.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"210\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Florent CHEDOZEAU\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florent CHEDOZEAU\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Quand Audi rencontre Mickey - Blog Autosphere","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.autosphere.fr\/blog\/quand-audi-rencontre-mickey\/","og_locale":"fr_FR","og_type":"article","og_title":"Quand Audi rencontre Mickey - Blog Autosphere","og_description":"Afin d\u2019anticiper au mieux ce que seront les trajets en voiture autonome, certains constructeurs automobiles entendent se rapprocher de divers groupes de m\u00e9dias. Et si la prise de participation de Renault dans le groupe Challenges, en d\u00e9cembre 2017, \u00e9tait pass\u00e9e relativement inaper\u00e7u, l\u2019annonce du rapprochement entre Audi et Disney est autrement plus spectaculaire. Fin de […]","og_url":"https:\/\/www.autosphere.fr\/blog\/quand-audi-rencontre-mickey\/","og_site_name":"Blog Autosphere","article_publisher":"https:\/\/www.facebook.com\/autosphere","article_published_time":"2018-12-03T11:21:20+00:00","article_modified_time":"2022-11-22T09:16:48+00:00","og_image":[{"width":400,"height":210,"url":"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/4ef5862985d4259e8675e75a6c2609be.jpg","type":"image\/jpeg"}],"author":"Florent CHEDOZEAU","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Florent CHEDOZEAU","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.autosphere.fr\/blog\/quand-audi-rencontre-mickey\/#article","isPartOf":{"@id":"https:\/\/www.autosphere.fr\/blog\/quand-audi-rencontre-mickey\/"},"author":{"name":"Florent CHEDOZEAU","@id":"https:\/\/www.autosphere.fr\/blog\/#\/schema\/person\/157d3ac8c260cc43fa708dbfa8fe558d"},"headline":"Quand Audi rencontre Mickey","datePublished":"2018-12-03T11:21:20+00:00","dateModified":"2022-11-22T09:16:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.autosphere.fr\/blog\/quand-audi-rencontre-mickey\/"},"wordCount":307,"commentCount":0,"publisher":{"@id":"https:\/\/www.autosphere.fr\/blog\/#organization"},"image":{"@id":"https:\/\/www.autosphere.fr\/blog\/quand-audi-rencontre-mickey\/#primaryimage"},"thumbnailUrl":"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/4ef5862985d4259e8675e75a6c2609be.jpg","articleSection":["Innovations"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.autosphere.fr\/blog\/quand-audi-rencontre-mickey\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.autosphere.fr\/blog\/quand-audi-rencontre-mickey\/","url":"https:\/\/www.autosphere.fr\/blog\/quand-audi-rencontre-mickey\/","name":"Quand Audi rencontre Mickey - Blog Autosphere","isPartOf":{"@id":"https:\/\/www.autosphere.fr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.autosphere.fr\/blog\/quand-audi-rencontre-mickey\/#primaryimage"},"image":{"@id":"https:\/\/www.autosphere.fr\/blog\/quand-audi-rencontre-mickey\/#primaryimage"},"thumbnailUrl":"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/4ef5862985d4259e8675e75a6c2609be.jpg","datePublished":"2018-12-03T11:21:20+00:00","dateModified":"2022-11-22T09:16:48+00:00","breadcrumb":{"@id":"https:\/\/www.autosphere.fr\/blog\/quand-audi-rencontre-mickey\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.autosphere.fr\/blog\/quand-audi-rencontre-mickey\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.autosphere.fr\/blog\/quand-audi-rencontre-mickey\/#primaryimage","url":"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/4ef5862985d4259e8675e75a6c2609be.jpg","contentUrl":"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/4ef5862985d4259e8675e75a6c2609be.jpg","width":400,"height":210},{"@type":"BreadcrumbList","@id":"https:\/\/www.autosphere.fr\/blog\/quand-audi-rencontre-mickey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.autosphere.fr\/blog\/"},{"@type":"ListItem","position":2,"name":"Quand Audi rencontre Mickey"}]},{"@type":"WebSite","@id":"https:\/\/www.autosphere.fr\/blog\/#website","url":"https:\/\/www.autosphere.fr\/blog\/","name":"Blog Autosphere","description":"","publisher":{"@id":"https:\/\/www.autosphere.fr\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.autosphere.fr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.autosphere.fr\/blog\/#organization","name":"Blog Autosphere","url":"https:\/\/www.autosphere.fr\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.autosphere.fr\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/le-blog-autosphere.png","contentUrl":"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/le-blog-autosphere.png","width":241,"height":35,"caption":"Blog Autosphere"},"image":{"@id":"https:\/\/www.autosphere.fr\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/autosphere","https:\/\/www.instagram.com\/autosphere"]},{"@type":"Person","@id":"https:\/\/www.autosphere.fr\/blog\/#\/schema\/person\/157d3ac8c260cc43fa708dbfa8fe558d","name":"Florent CHEDOZEAU","url":"https:\/\/www.autosphere.fr\/blog\/author\/florent-chedozeau\/"}]}},"_links":{"self":[{"href":"https:\/\/www.autosphere.fr\/blog\/wp-json\/wp\/v2\/posts\/2826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.autosphere.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.autosphere.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.autosphere.fr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.autosphere.fr\/blog\/wp-json\/wp\/v2\/comments?post=2826"}],"version-history":[{"count":1,"href":"https:\/\/www.autosphere.fr\/blog\/wp-json\/wp\/v2\/posts\/2826\/revisions"}],"predecessor-version":[{"id":4038,"href":"https:\/\/www.autosphere.fr\/blog\/wp-json\/wp\/v2\/posts\/2826\/revisions\/4038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.autosphere.fr\/blog\/wp-json\/wp\/v2\/media\/2827"}],"wp:attachment":[{"href":"https:\/\/www.autosphere.fr\/blog\/wp-json\/wp\/v2\/media?parent=2826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.autosphere.fr\/blog\/wp-json\/wp\/v2\/categories?post=2826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.autosphere.fr\/blog\/wp-json\/wp\/v2\/tags?post=2826"},{"taxonomy":"marque","embeddable":true,"href":"https:\/\/www.autosphere.fr\/blog\/wp-json\/wp\/v2\/marque?post=2826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}