{"id":2929,"date":"2019-04-03T14:24:25","date_gmt":"2019-04-03T12:24:25","guid":{"rendered":"https:\/\/blogautosphere.creatic-agency.fr\/bmw-et-dame-blanche-la-pub-qui-fait-froid-dans-le-dos\/"},"modified":"2022-11-22T11:16:51","modified_gmt":"2022-11-22T09:16:51","slug":"bmw-et-dame-blanche-la-pub-qui-fait-froid-dans-le-dos","status":"publish","type":"post","link":"https:\/\/www.autosphere.fr\/blog\/bmw-et-dame-blanche-la-pub-qui-fait-froid-dans-le-dos\/","title":{"rendered":"BMW et Dame Blanche, la pub qui fait froid dans le dos !"},"content":{"rendered":"<div class=\"custom-post-container\">\n<p style=\"text-align: justify;\">Le constructeur bavarois communique sur la voiture autonome et propose un film particuli\u00e8rement original et effrayant. Et pourtant, ce n\u2019est m\u00eame pas Halloween !<\/p>\n<p style=\"text-align: justify;\">On imagine volontiers la discussion dans les bureaux marketing de BMW. <\/p>\n<p style=\"text-align: justify;\">&#8211; <em>On doit garder cette pub pour Halloween, elle est trop effrayante ! Le buzz sera \u00e9norme !&nbsp; <\/em><\/p>\n<p style=\"text-align: justify;\">&#8211; <em>Non doit la sortir \u00e0 l\u2019oppos\u00e9e du calendrier pour bien montrer que la conduite autonome est une affaire s\u00e9rieuse et cr\u00e9dible chez nous. <\/em><\/p>\n<p style=\"text-align: justify;\">Du coup, le camp du concret a gagn\u00e9 et c\u2019est le 27 mars que BMW a publi\u00e9 sur son compte Youtube cette g\u00e9niale publicit\u00e9. L\u2019id\u00e9e ? Un v\u00e9hicule de test de conduite autonome circule dans une for\u00eat qui serait tout aussi obscure si l\u2019on \u00e9tait en plein jour ! Elle y croise la Dame Blanche. S\u2019il existe plusieurs versions de cette l\u00e9gende, cette sorci\u00e8re ou cette f\u00e9e annonce une mort prochaine. Alors qu\u2019elle doit rendre blanc de peur le conducteur de la S\u00e9rie 7, c\u2019est finalement elle qui sera effray\u00e9e de constater que dans cette S\u00e9rie 7, il n\u2019y a personne au volant. Et que dire du technicien qui regarde apr\u00e8s coup les images capt\u00e9es par le v\u00e9hicule !<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/TBFUk5EvfAc\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Le progr\u00e8s technologique mettra-t-il la dame blanche au ch\u00f4mage ? Vaste question. Toujours est-il que BMW tient \u00e0 nous dire que le v\u00e9hicule autonome est le futur de l\u2019automobile. Peut-\u00eatre. Pour autant cette technologie n\u2019est pas encore pr\u00eate sous la forme d\u2019une d\u00e9l\u00e9gation pleine et enti\u00e8re de la conduite sur route ouverte comme dans cette vid\u00e9o. La d\u00e9monstration en a \u00e9t\u00e9 faite par <a href=\"https:\/\/www.autosphere.fr\/blog\/media\/technologie\/une-premiere-victime-de-la-conduite-autonome\/13311\/ \">divers accidents ces derniers mois<\/a>. <\/p>\n<p style=\"text-align: justify;\">&#8211; <a href=\"https:\/\/www.autosphere.fr\/blog\/media\/buzz-et-insolite\/les-legendes-urbaines-automobiles\/12546\/ \">Les l\u00e9gendes urbains automobiles<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le constructeur bavarois communique sur la voiture autonome et propose un film particuli\u00e8rement original et effrayant. Et pourtant, ce n\u2019est m\u00eame pas Halloween ! On imagine volontiers la discussion dans les bureaux marketing de BMW. &#8211; On doit garder cette pub pour Halloween, elle est trop effrayante ! Le buzz sera \u00e9norme !&nbsp; &#8211; Non [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"marque":[50],"class_list":["post-2929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","marque-bmw"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW et Dame Blanche, la pub qui fait froid dans le dos ! - Blog Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autosphere.fr\/blog\/bmw-et-dame-blanche-la-pub-qui-fait-froid-dans-le-dos\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW et Dame Blanche, la pub qui fait froid dans le dos ! - Blog Autosphere\" \/>\n<meta property=\"og:description\" content=\"Le constructeur bavarois communique sur la voiture autonome et propose un film particuli\u00e8rement original et effrayant. Et pourtant, ce n\u2019est m\u00eame pas Halloween ! On imagine volontiers la discussion dans les bureaux marketing de BMW. &#8211; On doit garder cette pub pour Halloween, elle est trop effrayante ! Le buzz sera \u00e9norme !&nbsp; &#8211; Non [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.autosphere.fr\/blog\/bmw-et-dame-blanche-la-pub-qui-fait-froid-dans-le-dos\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-03T12:24:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-22T09:16:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/664ecf5affd89c53cbe7d0c1680b00e4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"210\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Florent CHEDOZEAU\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florent CHEDOZEAU\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BMW et Dame Blanche, la pub qui fait froid dans le dos ! - Blog Autosphere","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.autosphere.fr\/blog\/bmw-et-dame-blanche-la-pub-qui-fait-froid-dans-le-dos\/","og_locale":"fr_FR","og_type":"article","og_title":"BMW et Dame Blanche, la pub qui fait froid dans le dos ! - Blog Autosphere","og_description":"Le constructeur bavarois communique sur la voiture autonome et propose un film particuli\u00e8rement original et effrayant. 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