{"id":3132,"date":"2019-12-02T15:57:37","date_gmt":"2019-12-02T13:57:37","guid":{"rendered":"https:\/\/blogautosphere.creatic-agency.fr\/renault-le-logo-vasarely\/"},"modified":"2022-11-22T11:16:56","modified_gmt":"2022-11-22T09:16:56","slug":"renault-le-logo-vasarely","status":"publish","type":"post","link":"https:\/\/www.autosphere.fr\/blog\/renault-le-logo-vasarely\/","title":{"rendered":"Renault, le logo Vasarely"},"content":{"rendered":"<div class=\"custom-post-container\">\n<p style=\"text-align: justify;\"> \tSi le losange Renault est apparu en 1925 avec le lancement de la 40 cv, c\u2019est l\u2019artiste peintre hongrois Victor Vasarely qui en a r\u00e9alis\u00e9 sa version la plus reconnue.<\/p>\n<p style=\"text-align: justify;\"> \tCe fut sur la R5 que pour la premi\u00e8re fois le logo Vasarely fut pos\u00e9, en 1972. Un logo synonyme alors de modernit\u00e9, graphiquement \u00e9pur\u00e9 et sugg\u00e9rant le dynamisme qu\u2019un constructeur automobile se doit d\u2019avoir. Si le gris et le noir s\u2019assimile \u00e0 la perfection sur la face avant du v\u00e9hicule, un fond de couleur est associ\u00e9 pour les autres utilisations (comme sur le volant). Le jaune (historique) pour le r\u00e9seau commercial automobile, le rouge pour les camions et le vert pour les engins agricoles.<\/p>\n<h2 style=\"text-align: justify;\"> Le logo comme simple identit\u00e9.<\/h2>\n<p> \t<img decoding=\"async\" src=\"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/01071a9664ccbf251375c9d351ffaf2e.jpg\"><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"> \tDepuis 1959, la \u00ab R\u00e9gie Nationale \u00bb (h\u00e9rit\u00e9e de la nationalisation en 1945) a disparu du logo Renault (m\u00eame si \u00e0 l\u2019oral la mention a la peau dure). Le constructeur s\u2019internationalise. Probl\u00e8me, le logo devant marquer cette ambition en 1959 ne fait que combler l\u2019espace laiss\u00e9 vacant.<\/p>\n<p> \t<img decoding=\"async\" src=\"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/47dbd0f76656d6b60c33e7c379034965.jpg\"><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"> \tLa marque Renault s\u2019identifie plus clairement en 1972 avec le logo cr\u00e9\u00e9 par Victor Vasarely. Comme il est question de modernit\u00e9, l\u2019artiste peintre et plasticien (second\u00e9 par son fils Yvaral) mise sur un dessin de stries parall\u00e8les mettant fin au flat design pour quelques d\u00e9cennies. L\u2019\u00e9cart est identique en haut \u00e0 gauche \u2013 en bas \u00e0 droite d\u2019un c\u00f4t\u00e9. En bas \u00e0 gauche &#8211; en haut \u00e0 droite de l\u2019autre. Cela permet un effet 3D devant offrir consistance et caract\u00e8re. C\u2019est le principe de base de l\u2019art optique (Op Art) dont Vasarely est le p\u00e8re fondateur.<\/p>\n<p> \t<img decoding=\"async\" src=\"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/36e67c7bad388b2c9d10975909b13a05.jpg\"><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"> \tDu raffinement et de la solidit\u00e9 s\u2019en d\u00e9gagent. C\u2019est tout bon pour un vendeur de voitures ! \u00c0 l\u2019agence Publicis de mettre en valeur ce lgo \u00e0 travers ses messages publicitaires. En 1985, le slogan \u00ab  \t<em>Des voitures \u00e0 vivre <\/em>\u00bb voit le jour.<\/p>\n<p style=\"text-align: justify;\"> \tLe logo Vasarely resta durant 20 ans l\u2019identit\u00e9 visuelle de la marque et n\u2019eut droit qu\u2019\u00e0 une retouche en 1981. Un record pour la marque. En 1992, l\u2019effet 3D est amplifi\u00e9 et les stries disparaissent. Ce logo est plus ou moins toujours celui utilis\u00e9 par la marque mais nul doute que le  \t<a href=\"https:\/\/www.autosphere.fr\/blog\/media\/actualites\/flat-design-et-automobile-plus-qurune-mode-\/14194\/\">flat design devrait un jour faire son retour chez Renault<\/a>.<\/p>\n<p style=\"text-align: justify;\"> \tSources : Renault presse.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Si le losange Renault est apparu en 1925 avec le lancement de la 40 cv, c\u2019est l\u2019artiste peintre hongrois Victor Vasarely qui en a r\u00e9alis\u00e9 sa version la plus reconnue. Ce fut sur la R5 que pour la premi\u00e8re fois le logo Vasarely fut pos\u00e9, en 1972. Un logo synonyme alors de modernit\u00e9, graphiquement \u00e9pur\u00e9 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"marque":[57],"class_list":["post-3132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","marque-renault"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Renault, le logo Vasarely - Blog Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autosphere.fr\/blog\/renault-le-logo-vasarely\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Renault, le logo Vasarely - Blog Autosphere\" \/>\n<meta property=\"og:description\" content=\"Si le losange Renault est apparu en 1925 avec le lancement de la 40 cv, c\u2019est l\u2019artiste peintre hongrois Victor Vasarely qui en a r\u00e9alis\u00e9 sa version la plus reconnue. 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