{"id":884,"date":"2014-03-10T14:55:44","date_gmt":"2014-03-10T12:55:44","guid":{"rendered":"https:\/\/blogautosphere.creatic-agency.fr\/jaguar-fait-fuir-la-concurrence\/"},"modified":"2022-11-22T11:16:03","modified_gmt":"2022-11-22T09:16:03","slug":"jaguar-fait-fuir-la-concurrence","status":"publish","type":"post","link":"https:\/\/www.autosphere.fr\/blog\/jaguar-fait-fuir-la-concurrence\/","title":{"rendered":"Jaguar fait fuir la concurrence !"},"content":{"rendered":"<div class=\"custom-post-container\">\n<p style=\"text-align: justify;\">Aux \u00c9tats-Unis, les marques rivalisent d\u2019ing\u00e9niosit\u00e9 dans des publicit\u00e9s comparatives. C\u2019est le cas de Jaguar, qui apr\u00e8s s\u2019\u00eatre moqu\u00e9 de Mercedes, fait fuir le trio des berlines allemandes : Audi, BMW et Mercedes !<\/p>\n<p style=\"text-align: justify;\">Souvenez-vous, en septembre 2013, Mercedes r\u00e9alisait un joli buzz avec sa publicit\u00e9 du poulet, qu\u2019un ing\u00e9nieur faisait danser sur du Diana Ross afin de vanter le Magic Body Control. Jaguar n\u2019avait train\u00e9 \u00e0&nbsp;<a href=\"http:\/\/www.youtube.com\/watch?v=3PQS8SFWNQw&#038;list=UU1nIF80bN38uTpQvFa5JvFw&#038;feature=share&#038;index=9\" target=\"_blank\" rel=\"noopener\">croquer la volaille<\/a>, insistant sur les r\u00e9flexes de f\u00e9lin de ses automobiles. Mercedes avait d\u2019ailleurs r\u00e9pondu avec une campagne d\u2019affichage r\u00e9clamant que des r\u00e9flexes de f\u00e9lin ne sont pas assez rapides par rapport au syst\u00e8me&nbsp;<a href=\"http:\/\/mbworld.org\/wp-content\/uploads\/2013\/12\/Mercedes-Benz-PRE-SAFE-Ad-Responds-to-Jaguar-Home.jpg\" target=\"_blank\" rel=\"noopener\">Pre-Safe Brake de la Classe S<\/a>. Voil\u00e0 pour le contexte !<\/p>\n<h2>#GoodToBeBad, le slogan qui fait peur !<\/h2>\n<p style=\"text-align: justify;\">Tandis que&nbsp;<a href=\"https:\/\/www.autosphere.fr\/blog\/media\/buzz-et-insolite\/david-beckham-est-le-nouvel-ambassadeur-de-jaguar-en-chine-\/058\/\"><\/a><a href=\"https:\/\/www.autosphere.fr\/blog\/media\/buzz-et-insolite\/david-beckham-est-le-nouvel-ambassadeur-de-jaguar-en-chine-\/058\/\">David Beckham<\/a> devient le nouvel ambassadeur de Jaguar en Chine, Jaguar USA poursuit son op\u00e9ration de communication r\u00e9sum\u00e9 par le hashtag #GoodToBeBad (c\u2019est bon d\u2019\u00eatre mauvais). Apr\u00e8s le premier spot t\u00e9l\u00e9 diffus\u00e9 durant le Super Bowl (r\u00e9unissant des <em>British Vilains<\/em> comme Tom Hiddleston, Mark Strong et Sir Ben Kingsley), en voici un nouveau, d\u00e9di\u00e9 \u00e0 la XFR.  C\u2019est d\u2019ailleurs un autre <em>British Vilains<\/em> qui fait l\u2019article de la voiture : Benedict Cumberbatch, Khan Noonien Singh dans <em>Star Trek Into Darkness<\/em>.<\/p>\n<p style=\"text-align: justify;\">On retrouve la berline anglaise dans un parking\u2026 face \u00e0 ses rivales : Audi A6, Mercedes Classe E et BMW Serie 5. D\u2019un rugissement de son V8 suraliment\u00e9 d\u00e9veloppant 510 chevaux, les Allemandes d\u00e9talent !<\/p>\n<p><iframe width=\"500\" height=\"281\" src=\"\/\/www.youtube.com\/embed\/hV6IfAZMewI\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aux \u00c9tats-Unis, les marques rivalisent d\u2019ing\u00e9niosit\u00e9 dans des publicit\u00e9s comparatives. C\u2019est le cas de Jaguar, qui apr\u00e8s s\u2019\u00eatre moqu\u00e9 de Mercedes, fait fuir le trio des berlines allemandes : Audi, BMW et Mercedes ! Souvenez-vous, en septembre 2013, Mercedes r\u00e9alisait un joli buzz avec sa publicit\u00e9 du poulet, qu\u2019un ing\u00e9nieur faisait danser sur du Diana [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"marque":[64],"class_list":["post-884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","marque-jaguar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jaguar fait fuir la concurrence ! - Blog Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autosphere.fr\/blog\/jaguar-fait-fuir-la-concurrence\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jaguar fait fuir la concurrence ! - Blog Autosphere\" \/>\n<meta property=\"og:description\" content=\"Aux \u00c9tats-Unis, les marques rivalisent d\u2019ing\u00e9niosit\u00e9 dans des publicit\u00e9s comparatives. C\u2019est le cas de Jaguar, qui apr\u00e8s s\u2019\u00eatre moqu\u00e9 de Mercedes, fait fuir le trio des berlines allemandes : Audi, BMW et Mercedes ! Souvenez-vous, en septembre 2013, Mercedes r\u00e9alisait un joli buzz avec sa publicit\u00e9 du poulet, qu\u2019un ing\u00e9nieur faisait danser sur du Diana [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.autosphere.fr\/blog\/jaguar-fait-fuir-la-concurrence\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-10T12:55:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-22T09:16:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/3e32e2badbb07bdbbe3596474cafc720.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"210\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Florent CHEDOZEAU\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florent CHEDOZEAU\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jaguar fait fuir la concurrence ! - Blog Autosphere","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.autosphere.fr\/blog\/jaguar-fait-fuir-la-concurrence\/","og_locale":"fr_FR","og_type":"article","og_title":"Jaguar fait fuir la concurrence ! - Blog Autosphere","og_description":"Aux \u00c9tats-Unis, les marques rivalisent d\u2019ing\u00e9niosit\u00e9 dans des publicit\u00e9s comparatives. C\u2019est le cas de Jaguar, qui apr\u00e8s s\u2019\u00eatre moqu\u00e9 de Mercedes, fait fuir le trio des berlines allemandes : Audi, BMW et Mercedes ! Souvenez-vous, en septembre 2013, Mercedes r\u00e9alisait un joli buzz avec sa publicit\u00e9 du poulet, qu\u2019un ing\u00e9nieur faisait danser sur du Diana [&hellip;]","og_url":"https:\/\/www.autosphere.fr\/blog\/jaguar-fait-fuir-la-concurrence\/","og_site_name":"Blog Autosphere","article_publisher":"https:\/\/www.facebook.com\/autosphere","article_published_time":"2014-03-10T12:55:44+00:00","article_modified_time":"2022-11-22T09:16:03+00:00","og_image":[{"width":400,"height":210,"url":"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/3e32e2badbb07bdbbe3596474cafc720.png","type":"image\/png"}],"author":"Florent CHEDOZEAU","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Florent CHEDOZEAU","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.autosphere.fr\/blog\/jaguar-fait-fuir-la-concurrence\/#article","isPartOf":{"@id":"https:\/\/www.autosphere.fr\/blog\/jaguar-fait-fuir-la-concurrence\/"},"author":{"name":"Florent CHEDOZEAU","@id":"https:\/\/www.autosphere.fr\/blog\/#\/schema\/person\/157d3ac8c260cc43fa708dbfa8fe558d"},"headline":"Jaguar fait fuir la concurrence !","datePublished":"2014-03-10T12:55:44+00:00","dateModified":"2022-11-22T09:16:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.autosphere.fr\/blog\/jaguar-fait-fuir-la-concurrence\/"},"wordCount":265,"commentCount":0,"publisher":{"@id":"https:\/\/www.autosphere.fr\/blog\/#organization"},"image":{"@id":"https:\/\/www.autosphere.fr\/blog\/jaguar-fait-fuir-la-concurrence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/3e32e2badbb07bdbbe3596474cafc720.png","articleSection":["Actualit\u00e9s"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.autosphere.fr\/blog\/jaguar-fait-fuir-la-concurrence\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.autosphere.fr\/blog\/jaguar-fait-fuir-la-concurrence\/","url":"https:\/\/www.autosphere.fr\/blog\/jaguar-fait-fuir-la-concurrence\/","name":"Jaguar fait fuir la concurrence ! 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