{"id":890,"date":"2014-03-14T09:58:20","date_gmt":"2014-03-14T07:58:20","guid":{"rendered":"https:\/\/blogautosphere.creatic-agency.fr\/seat-se-compare-et-cest-ose\/"},"modified":"2022-11-22T11:16:03","modified_gmt":"2022-11-22T09:16:03","slug":"seat-se-compare-et-cest-ose","status":"publish","type":"post","link":"https:\/\/www.autosphere.fr\/blog\/seat-se-compare-et-cest-ose\/","title":{"rendered":"Seat se compare et c&#8217;est os\u00e9 !"},"content":{"rendered":"<div class=\"custom-post-container\">\n<p style=\"text-align: justify;\">En France, la publicit\u00e9 comparative est tellement encadr\u00e9e, qu\u2019elle en devient inutile, voire contre-productive. Mais sur internet, la donne est diff\u00e9rente est Seat lance le premier comparateur automobile en ligne.<\/p>\n<p style=\"text-align: justify;\">Aux \u00c9tats-Unis (et ailleurs), les marques rivalisent d\u2019ing\u00e9niosit\u00e9 pour se comparer \u00e0 leurs concurrents. Depuis des d\u00e9cennies, on assiste \u00e0 des duels \u00e9piques entre Pepsi et Coca-Cola, McDo et Burger King, Apple et Microsoft ou encore entre BMW et Audi. Chez nous, la publicit\u00e9 comparative a longtemps \u00e9t\u00e9 interdite avant 1986. L\u2019Europe passant par l\u00e0, une ordonnance autorise bien la pratique en France depuis 2001, mais elle est tr\u00e8s s\u00e9rieusement encadr\u00e9e par l\u2019article L.121-8 du Code de la consommation. Une publicit\u00e9 comparative doit remplir trois conditions : Loyaut\u00e9, v\u00e9racit\u00e9 et objectivit\u00e9 et s\u2019abstenir de tout parti pris et forme de d\u00e9nigrement (humour). Autant dire qu\u2019il impossible de voir ce type de publicit\u00e9 en France.&nbsp;<\/p>\n<p><iframe width=\"500\" height=\"281\" src=\"\/\/www.youtube.com\/embed\/6qNJxyOfsIA\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/p>\n<h2 style=\"text-align: justify;\">Seat se met en danger ou pas ?<\/h2>\n<p style=\"text-align: justify;\">\u00c0 l\u2019instar des assureurs, de la grande distribution ou encore des voyagistes, Seat lance un&nbsp;<a href=\"http:\/\/www.seatsecompare.com\/fr\/leon\/\" target=\"_blank\" rel=\"noopener\">comparateur en ligne<\/a>. Une premi\u00e8re en France. Cela dit, le constructeur espagnol ne se met pas totalement en danger, puisque son outils est exclusivement d\u00e9di\u00e9 \u00e0 la Leon. Les adversaires sont les Citro\u00ebn C4 et DS4, la Peugeot 308, la Renault M\u00e9gane et la Mercedes Classe A. Vous remarquerez qu\u2019aucun constructeur du groupe Volkswagen n\u2019est compar\u00e9. Seat s\u2019explique sur cette question : \u00ab <em>Toutes ces marques (<\/em>VW, Audi, Skoda, Seat\u2026) <em>sont positionn\u00e9es afin qu\u2019elles entrent en concurrence avec d\u2019autres marques automobiles \u00e0 l\u2019ext\u00e9rieur de Volkswagen Group et non pas \u00e0 l\u2019int\u00e9rieur<\/em> \u00bb. <\/p>\n<p style=\"text-align: justify;\">De la pr\u00e9sence de la bo\u00eete \u00e0 double embrayage \u00e0 la consommation mixte, du volume du coffre au poids \u00e0 vide, de la puissance maximale au tarif (\u00e0 parti de), se sont 29 crit\u00e8res qui sont compar\u00e9s. S\u2019ajoutent une multitude d\u2019essais comparatifs r\u00e9alis\u00e9s par la presse sp\u00e9cialis\u00e9e depuis 2013 ainsi qu\u2019un volet questions (et r\u00e9ponses). <\/p>\n<p style=\"text-align: justify;\">Une initiative publicitaire in\u00e9dite, qui a le m\u00e9rite d\u2019exister et de montrer bien une chose. La Seat Leon n\u2019a pas peur de la concurrence.&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>En France, la publicit\u00e9 comparative est tellement encadr\u00e9e, qu\u2019elle en devient inutile, voire contre-productive. Mais sur internet, la donne est diff\u00e9rente est Seat lance le premier comparateur automobile en ligne. Aux \u00c9tats-Unis (et ailleurs), les marques rivalisent d\u2019ing\u00e9niosit\u00e9 pour se comparer \u00e0 leurs concurrents. Depuis des d\u00e9cennies, on assiste \u00e0 des duels \u00e9piques entre Pepsi [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"marque":[60],"class_list":["post-890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","marque-seat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seat se compare et c&#039;est os\u00e9 ! - Blog Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autosphere.fr\/blog\/seat-se-compare-et-cest-ose\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seat se compare et c&#039;est os\u00e9 ! - Blog Autosphere\" \/>\n<meta property=\"og:description\" content=\"En France, la publicit\u00e9 comparative est tellement encadr\u00e9e, qu\u2019elle en devient inutile, voire contre-productive. Mais sur internet, la donne est diff\u00e9rente est Seat lance le premier comparateur automobile en ligne. Aux \u00c9tats-Unis (et ailleurs), les marques rivalisent d\u2019ing\u00e9niosit\u00e9 pour se comparer \u00e0 leurs concurrents. Depuis des d\u00e9cennies, on assiste \u00e0 des duels \u00e9piques entre Pepsi [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.autosphere.fr\/blog\/seat-se-compare-et-cest-ose\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-14T07:58:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-22T09:16:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/d96e78c5eaff3bb1952b84fe4ff036d8.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"210\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Florent CHEDOZEAU\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florent CHEDOZEAU\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Seat se compare et c'est os\u00e9 ! - Blog Autosphere","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.autosphere.fr\/blog\/seat-se-compare-et-cest-ose\/","og_locale":"fr_FR","og_type":"article","og_title":"Seat se compare et c'est os\u00e9 ! - Blog Autosphere","og_description":"En France, la publicit\u00e9 comparative est tellement encadr\u00e9e, qu\u2019elle en devient inutile, voire contre-productive. 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Depuis des d\u00e9cennies, on assiste \u00e0 des duels \u00e9piques entre Pepsi [&hellip;]","og_url":"https:\/\/www.autosphere.fr\/blog\/seat-se-compare-et-cest-ose\/","og_site_name":"Blog Autosphere","article_publisher":"https:\/\/www.facebook.com\/autosphere","article_published_time":"2014-03-14T07:58:20+00:00","article_modified_time":"2022-11-22T09:16:03+00:00","og_image":[{"width":400,"height":210,"url":"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/d96e78c5eaff3bb1952b84fe4ff036d8.jpg","type":"image\/jpeg"}],"author":"Florent CHEDOZEAU","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Florent CHEDOZEAU","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.autosphere.fr\/blog\/seat-se-compare-et-cest-ose\/#article","isPartOf":{"@id":"https:\/\/www.autosphere.fr\/blog\/seat-se-compare-et-cest-ose\/"},"author":{"name":"Florent CHEDOZEAU","@id":"https:\/\/www.autosphere.fr\/blog\/#\/schema\/person\/157d3ac8c260cc43fa708dbfa8fe558d"},"headline":"Seat se compare et c&#8217;est os\u00e9 !","datePublished":"2014-03-14T07:58:20+00:00","dateModified":"2022-11-22T09:16:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.autosphere.fr\/blog\/seat-se-compare-et-cest-ose\/"},"wordCount":375,"commentCount":0,"publisher":{"@id":"https:\/\/www.autosphere.fr\/blog\/#organization"},"image":{"@id":"https:\/\/www.autosphere.fr\/blog\/seat-se-compare-et-cest-ose\/#primaryimage"},"thumbnailUrl":"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/d96e78c5eaff3bb1952b84fe4ff036d8.jpg","articleSection":["Actualit\u00e9s"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.autosphere.fr\/blog\/seat-se-compare-et-cest-ose\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.autosphere.fr\/blog\/seat-se-compare-et-cest-ose\/","url":"https:\/\/www.autosphere.fr\/blog\/seat-se-compare-et-cest-ose\/","name":"Seat se compare et c'est os\u00e9 ! 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