{"id":933,"date":"2014-04-10T10:13:38","date_gmt":"2014-04-10T08:13:38","guid":{"rendered":"https:\/\/blogautosphere.creatic-agency.fr\/la-concession-digitale-par-audi\/"},"modified":"2022-11-22T11:16:04","modified_gmt":"2022-11-22T09:16:04","slug":"la-concession-digitale-par-audi","status":"publish","type":"post","link":"https:\/\/www.autosphere.fr\/blog\/la-concession-digitale-par-audi\/","title":{"rendered":"La concession digitale par Audi"},"content":{"rendered":"<div class=\"custom-post-container\">\n<p style=\"text-align: justify;\">\u00c0 Berlin, la firme aux anneaux vient d\u2019ouvrir sa troisi\u00e8me concession Audi City. Un espace qui redimensionne le point de vente avec beaucoup moins de v\u00e9hicules au profit d\u2019une exp\u00e9rience multim\u00e9dia sans \u00e9gale.<\/p>\n<p style=\"text-align: justify;\">Des \u00e9crans plasma, des technologies 3D, le tout \u00e0 l&#8217;\u00e9chelle 1 et sur un espace de 375 m2 et deux \u00e9tages, Audi City Berlin est la troisi\u00e8me concession du genre inaugur\u00e9e par Audi apr\u00e8s Londres et P\u00e9kin en 2013. Dans le quartier de Kurf\u00fcrstendamn, cet espace n\u2019a plus grand rapport avec une concession automobile. S\u2019il y a bien quelques voitures qui sont expos\u00e9es ici ou l\u00e0, le client est aiguill\u00e9 par les 6 Audi Guide vers des \u00e9crans pour mieux envisager sa future automobile par le biais du num\u00e9rique. L\u2019acte de vente \u00e9tant r\u00e9alis\u00e9 par 4 Audi Expert. <\/p>\n<h2>S\u2019adresser \u00e0 une client\u00e8le premium et citadine<\/h2>\n<p style=\"text-align: justify;\">Showroom ultra technologique, l\u2019Audi City est un mod\u00e8le de concession qui r\u00e9pond \u00e0 la vision d\u2019Audi pour les trente prochaines ann\u00e9es. Lorsque 80% de la population mondiale vivra en zone urbaine o\u00f9 la technologie r\u00e9gnera en ma\u00eetre. Du reste, les premi\u00e8res concessions du genre ouvertes n\u2019ont pas \u00e9t\u00e9 innocemment plac\u00e9es \u00e0 Londres, P\u00e9kin et Berlin. Des vitrines de la technologie urbaine. O\u00f9 tout bouge un peu plus vite qu\u2019ailleurs.&nbsp;<\/p>\n<p><iframe width=\"560\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/Qy_lgtQJq3k\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/p>\n<h2>Et \u00e7a marche ?<\/h2>\n<p style=\"text-align: justify;\">Depuis 4 semaines, l\u2019Audi City Berlin a accueilli pr\u00e8s de 25 000 personnes. S\u2019il est difficile de consid\u00e9rer tout ce trafic comme autant de clients (beaucoup de curieux), les ventes ont plut\u00f4t bien d\u00e9marr\u00e9 dans ce contexte : 22 automobiles neuves vendues. \u00c0 terme, ce serait 300 \u00e0 400 mod\u00e8les qui devraient \u00eatre vendus dans une concession ouverte du lundi au samedi et de 10 heures \u00e0 20 heures. \u00c0 titre de comparaison, une concession dans une ville moyenne fran\u00e7aise vend 200 \u00e0 300 v\u00e9hicules neufs par an.&nbsp;<\/p>\n<h2>Audi City, bient\u00f4t en France ?<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/8aa8862a71c19421a070f16877c7c7dc.jpg\"><\/p>\n<p style=\"text-align: justify;\">Faut-il y voir le nouveau mod\u00e8le de concession Audi (et automobile plus g\u00e9n\u00e9ralement) pour les ann\u00e9es \u00e0 venir ? Difficile d\u2019y croire pour le moment tant l\u2019investissement parait cons\u00e9quent. Les concessions de Berlin, Londres et P\u00e9kin sont pour le moment dans un r\u00f4le de laboratoire. N\u00e9anmoins les modules digitaux sont aujourd\u2019hui propos\u00e9s aux concessions, y compris celles de France. Et si un Audi City Paris n\u2019est pas envisag\u00e9 dans l\u2019imm\u00e9diat (sait-on jamais, on sait que le groupe VW lorgne sur l\u2019immeuble abritant l\u2019ancien Virgin Megastore sur les Champs-\u00c9lys\u00e9es), nombre de concessions pourraient, dans les mois prochains mois, faire un premier pas vers le num\u00e9rique.<\/p>\n<p style=\"text-align: justify;\">Le site&nbsp;<a href=\"https:\/\/www.audi-city.com\/berlin\/?csref=sea_34657365623\" target=\"_blank\" rel=\"noopener\">Audi City Berlin<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 Berlin, la firme aux anneaux vient d\u2019ouvrir sa troisi\u00e8me concession Audi City. Un espace qui redimensionne le point de vente avec beaucoup moins de v\u00e9hicules au profit d\u2019une exp\u00e9rience multim\u00e9dia sans \u00e9gale. Des \u00e9crans plasma, des technologies 3D, le tout \u00e0 l&#8217;\u00e9chelle 1 et sur un espace de 375 m2 et deux \u00e9tages, Audi [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"marque":[51],"class_list":["post-933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovations","marque-audi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La concession digitale par Audi - Blog Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autosphere.fr\/blog\/la-concession-digitale-par-audi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La concession digitale par Audi - Blog Autosphere\" \/>\n<meta property=\"og:description\" content=\"\u00c0 Berlin, la firme aux anneaux vient d\u2019ouvrir sa troisi\u00e8me concession Audi City. Un espace qui redimensionne le point de vente avec beaucoup moins de v\u00e9hicules au profit d\u2019une exp\u00e9rience multim\u00e9dia sans \u00e9gale. 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Un espace qui redimensionne le point de vente avec beaucoup moins de v\u00e9hicules au profit d\u2019une exp\u00e9rience multim\u00e9dia sans \u00e9gale. 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