{"id":990,"date":"2014-05-22T10:58:44","date_gmt":"2014-05-22T08:58:44","guid":{"rendered":"https:\/\/blogautosphere.creatic-agency.fr\/la-pub-audi-qui-vous-donne-la-cote-de-votre-auto\/"},"modified":"2022-11-22T11:16:05","modified_gmt":"2022-11-22T09:16:05","slug":"la-pub-audi-qui-vous-donne-la-cote-de-votre-auto","status":"publish","type":"post","link":"https:\/\/www.autosphere.fr\/blog\/la-pub-audi-qui-vous-donne-la-cote-de-votre-auto\/","title":{"rendered":"La pub Audi qui vous donne la cote de votre auto."},"content":{"rendered":"<div class=\"custom-post-container\">\n<p style=\"text-align: justify;\">Dans un parking br\u00e9silien, on se jurerait espionn\u00e9 ! Derri\u00e8re la barri\u00e8re, un panneau affiche une estimation de la reprise de votre v\u00e9hicule pour l\u2019achat d\u2019une Audi !<\/p>\n<p style=\"text-align: justify;\">Aller \u00e0 la rencontre de ses clients potentiels en sortant du cadre rigide de la publicit\u00e9 et de la concession automobile, c\u2019est la vocation de l\u2019Ambient Marketing. Au Br\u00e9sil, l\u2019agence AlmapBBDO et Audi ont mis au point une campagne innovante. Dans un parking, le staff a programm\u00e9 des puces RFID avec les donn\u00e9es tr\u00e8s g\u00e9n\u00e9rales et cotes de certains v\u00e9hicules avant de les placer sous l\u2019essuie-glace. C\u2019est \u00e0 la sortie du parking que cette puce entre en communication avec un capteur ordonnant \u00e0 un panneau publicitaire d\u2019afficher une publicit\u00e9 sur mesure pour le conducteur, mettant en valeur les nouveaut\u00e9s Audi et le montant (potentiel) de la reprise du v\u00e9hicule du conducteur.<\/p>\n<p><iframe width=\"560\" height=\"315\" src=\"\/\/www.youtube.com\/embed\/1fi1eOJ7CAU\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Une telle op\u00e9ration n\u2019a pas r\u00e9ellement la vocation de vendre, mais plut\u00f4t de valoriser la marque, notamment \u00e0 travers cette vid\u00e9o. Reste \u00e0 savoir si concr\u00e8tement, l\u2019op\u00e9ration n\u2019est pas trop intrusive.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans un parking br\u00e9silien, on se jurerait espionn\u00e9 ! Derri\u00e8re la barri\u00e8re, un panneau affiche une estimation de la reprise de votre v\u00e9hicule pour l\u2019achat d\u2019une Audi ! Aller \u00e0 la rencontre de ses clients potentiels en sortant du cadre rigide de la publicit\u00e9 et de la concession automobile, c\u2019est la vocation de l\u2019Ambient Marketing. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"marque":[51],"class_list":["post-990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovations","marque-audi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La pub Audi qui vous donne la cote de votre auto. - Blog Autosphere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.autosphere.fr\/blog\/la-pub-audi-qui-vous-donne-la-cote-de-votre-auto\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La pub Audi qui vous donne la cote de votre auto. - Blog Autosphere\" \/>\n<meta property=\"og:description\" content=\"Dans un parking br\u00e9silien, on se jurerait espionn\u00e9 ! Derri\u00e8re la barri\u00e8re, un panneau affiche une estimation de la reprise de votre v\u00e9hicule pour l\u2019achat d\u2019une Audi ! Aller \u00e0 la rencontre de ses clients potentiels en sortant du cadre rigide de la publicit\u00e9 et de la concession automobile, c\u2019est la vocation de l\u2019Ambient Marketing. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.autosphere.fr\/blog\/la-pub-audi-qui-vous-donne-la-cote-de-votre-auto\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Autosphere\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/autosphere\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-22T08:58:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-22T09:16:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.autosphere.fr\/blog\/wp-content\/uploads\/2022\/11\/e10c9909a0c0b68744ed0690e2754395.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"210\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Florent CHEDOZEAU\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florent CHEDOZEAU\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La pub Audi qui vous donne la cote de votre auto. - Blog Autosphere","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.autosphere.fr\/blog\/la-pub-audi-qui-vous-donne-la-cote-de-votre-auto\/","og_locale":"fr_FR","og_type":"article","og_title":"La pub Audi qui vous donne la cote de votre auto. - Blog Autosphere","og_description":"Dans un parking br\u00e9silien, on se jurerait espionn\u00e9 ! Derri\u00e8re la barri\u00e8re, un panneau affiche une estimation de la reprise de votre v\u00e9hicule pour l\u2019achat d\u2019une Audi ! Aller \u00e0 la rencontre de ses clients potentiels en sortant du cadre rigide de la publicit\u00e9 et de la concession automobile, c\u2019est la vocation de l\u2019Ambient Marketing. 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